Latest stories
NRMA Insurance enlists a Beatles classic for film on protecting Australians
Matt Michael: 'A Help Company is more than a campaign – it’s a platform that represents NRMA Insurance’s commitment to helping Australians through its core products and services.'
by Alisha Buaya – Aug 25, 2025
HSLR launches cheeky multi-channel push for ready-made meals brand MACROS
Souha Intani: 'So we paired this cheeky tone with an instantly recognisable dating profile device to make MACROS the ultimate catch.;
by Alisha Buaya – Aug 25, 2025
The ad industry doesn't need another agency - it needs AI-powered creative platform Tango & Cache
Craig Page: 'The ad industry doesn’t need another agency. It needs a way to rapidly evolve without losing the human touch that makes work great.'
by Alisha Buaya – Aug 22, 2025
IMAA Female Leaders of Tomorrow program marks biggest year yet
Sam Buchanan: 'We’re proud of the programme’s contribution to addressing both the gender pay gap and the need for female leaders in Australia’s media industry.'
by Alisha Buaya – Aug 22, 2025
AKQA takes to the "AI battlefield" and promotes Rodney Greenfield to Executive Director of AI & Data
Justine Leong: 'AI is now a battleground for agency differentiation, and Rodney’s elevation to the leadership team reinforces our commitment to treating it not just as a tool, but as a strategic foundation.'
by Alisha Buaya – Aug 22, 2025
Meeting of the Minds: Nikola Small and Keelin Shaughnessy from Magnite
Small and Shaughnessy reveal the best career advice they’ve received, industry hot takes, and what they have on repeat.
by Alisha Buaya – Aug 22, 2025
Why carsales steered its rebrand in-house and shifted focus on content and audience growth
Constantinou also spoke about cohesiveness, consistency and expanding its content.
by Alisha Buaya – Aug 22, 2025
Subaru launches Forester Hybrid national campaign with Starcom
Ross Ashby: 'Together with Epsilon Australia, this campaign is a great example of how data, creativity and context in media come together to drive impact and ultimately sales.'
by Alisha Buaya – Aug 21, 2025
It's time for a pivot with YouTube Under-16 ban impact to be felt by media planners
It's time for a rethink on how to reach younger audiences as the under-16 social media ban comes into effect.
by Dan Barrett – Aug 21, 2025
BritBox launches 'See It Differently' campaign with Uncommon
Richard Hill: 'In adopting this innovative global creative campaign for Aussies, we are asking our local audience to ‘See it Differently’, while also connecting to the true craftsmanship of British telly.'
by Alisha Buaya – Aug 21, 2025
Hardie Grant Media acquires creative comms agency Keep Left
Caroline Catterall: 'Joining Hardie Grant marks an exciting new chapter for us as a levelled-up Indie.'
by Alisha Buaya – Aug 20, 2025
Havas Red named PR and influencer agency of Tourism Fiji
Brent Hill: 'Their ideas were designed to cut through in culture and the evolving media environment.'
by Alisha Buaya – Aug 20, 2025
Droga5 ANZ tapped as creative and strategic partner for University of Auckland
Storm Day: 'This partnership lets us help shape what that means for the next generation.'
by Alisha Buaya – Aug 20, 2025
"It's more than a change of logo." Accompany unveils new corporate brand for Magellan
Linda Jukic: 'It has modernised the look and feel, and has set the brand up for its future.'
by Alisha Buaya – Aug 20, 2025
ASUS taps Tonic as creative partner of record
Bradley Howe: 'Tonic The Agency has been instrumental in helping us shape how ASUS shows up in the Australian market.'
by Alisha Buaya – Aug 20, 2025
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