Latest stories
The Hallway and B Lab AANZ say goodbye to Fat Cats in Better Business campaign
Andrew Davies: 'This campaign is a first for the B Corp community, and we look forward to seeing it elevate the B Corp brand and inspire meaningful action across the region.'
by Alisha Buaya – Aug 28, 2025
Yorkshire Tea rolls out new social video in 'Proper Corrections' campaign
Carly Murphy: 'The campaign is about connecting with Aussies on their terms, and this moment was designed to bring that idea to life – not through explanation, but by sparking a smile.'
by Alisha Buaya – Aug 28, 2025
jnr. and RotoruaNZ team up for 'Relax Hard in Rotorua'
Andrew Wilson: 'Robe Trip’ was one of our most successful campaigns in recent years – it not only drove a spike in visitation but delivered real value to Rotorua’s visitor economy.'
by Alisha Buaya – Aug 28, 2025
Sound Story expands communications team across Sydney, Melbourne and Brisbane
Kate McCabe: 'I've had my eye on Sound Story for some time – what they’re doing feels different.'
by Natasha Lee – Aug 27, 2025
Superloop warns against wifi password sharing ahead of a superfast internet future
Ben Colman: 'What we love about this campaign is that the idea really originated with Superloop customers.'
by Alisha Buaya – Aug 27, 2025
Red Rooster turns up the heat with Hot Honey adult picture book
Michelle Walsh: 'By taking something as unexpected as an adult’s only picture book and bringing it to life with AI illustrations we have delivered a fun, distinctive idea, in record time that will cut through and get noticed.'
by Alisha Buaya – Aug 27, 2025
Telstra avoided fear in cybersecurity campaign, tapped the never-scary... Steve Buscemi...
Alita McMenamin: 'If we just did a security campaign that played into all the tropes of the category, we might get missed. That would be riskier than what we've done. We’ve brought in entertainment and humour to tell that story.'
by Alisha Buaya – Aug 27, 2025
M+C Saatchi Group names its first CMO for Australia & New Zealand
Dani Bassil: 'Anita is part coach, part growth strategist, part client connector, her role will be entirely centred around strategic growth for M+C.'
by Alisha Buaya – Aug 27, 2025
Melbourne Social Co promotes Hannah Coombs and Ebony Coatsworth to senior roles
Shelley Friesen: 'Their passion and dedication to the agency make them the right choices to lead us into the future.'
by Alisha Buaya – Aug 27, 2025
HCF appoints BMF as lead creative agency
Martin Whelan: 'We have an already strong campaign platform and through the new partnership with BMF we are excited to see how it can further develop.'
by Alisha Buaya – Aug 26, 2025
The Village marks first year with new podcast, Melbourne expansion and new partners
Louise Wilson: 'We're committed to creating spaces where parents in media feel seen, supported and empowered, wherever they are.'
by Alisha Buaya – Aug 26, 2025
KITKAT rolls out 'Commuter Camo' campaign to protect break time
Shannon Wright: "Our KITKAT Commuter Camo Hoodies are a playful way to empower commuters to claim back their commute as break time and say – ‘No talk, just break'."
by Alisha Buaya – Aug 26, 2025
The 'Too Easy Pet Store' reminds us of the challenges of pet parenting
Emma Wynne: 'This campaign brings our brand platform of ‘Too easy’ to life in a bold and disruptive way, and partnering with It’s Friday helped us tell that story with authenticity and humour.'
by Alisha Buaya – Aug 26, 2025
cummins&partners and RFDS recognised for pilot recruitment campaign
Sean Cummins: 'To have it recognised at the Australian Aviation Awards is proof that storytelling with purpose resonates at every level, from the pilots we wanted to reach to the broader aviation industry.'
by Alisha Buaya – Aug 26, 2025
Cobs and Bastion launches 'Live a Little Lighter' brand platform
Paul Paxton-White: 'Bastion understood our ambition for the Cobs® brand and they’ve delivered creative that’s joyful, distinctive and true to who we are.'
by Alisha Buaya – Aug 25, 2025
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.