Latest stories
University of Western Australia names VML Perth and WPP Media as new creative and media partners
Haylee Felton: “There was an instant alignment of values, and we anticipate a strong and collaborative partnership with a one-team mindset.'
by Alisha Buaya – Sep 1, 2025
“It's not a nice thing for a lot of agencies to talk about people avoiding what we do" - Atomic Atomic 212° looks beyond 'attention'
'It is our duty as agencies to continue to understand what audiences are doing, and this is a great way to use it to understand and also put it into action.'
by Alisha Buaya – Sep 1, 2025
Enero Group posts FY25 growth, OBMedia sale sharpens focus on agencies
Ian Ball: “As we enter FY26 with a more defined portfolio and an exclusive focus on our award-winning agencies - our focus is firmly on building the next chapter of growth for Enero.'
by Alisha Buaya – Aug 29, 2025
IMAA Spotlight: SPEED Managing Partner Ian Perrin on the indie difference
Ian Perrin discusses his team’s approach to pitching, revealed which indies he thinks are crushing it and his work with the Keep Talking initiative.
by Alisha Buaya – Aug 29, 2025
UnLtd delivers largest-ever largest pro-bono media campaign, alongside EssenceMediacom
Pippa Berlocher: 'The results speak not only to the generosity of our media partners, but also to the commitment and talent of our team, who delivered exceptional outcomes for this important cause.'
by Alisha Buaya – Aug 29, 2025
Ex-Macquarie strategist Olivier Vojetta joins Frontier Media AI as Head of Strategy and Growth
Matt Hunt: 'He embodies our vision of fusing advanced tech, proprietary data and 25 years of marketing expertise.'
by Alisha Buaya – Aug 28, 2025
This is Flow and Equality Media + Marketing among the Best Workplaces in Australia 2025
Rebecca Moulynox: 'These companies have proven that when you build a workplace founded on trust, pride and camaraderie, you create the conditions for both employee flourishing and exceptional business performance.'
by Alisha Buaya – Aug 28, 2025
Gross, stinking teenagers the focus of Cuddly's powerful rinse
Ashleigh Wright: 'This campaign highlights its incredible power in a way that will resonate with every parent who’s battled the smell of a stinky sports jersey.'
by Alisha Buaya – Aug 28, 2025
Prophet appoints Claudia Kidd to lead strategic growth
KIdd: 'My aim is to elevate the already incredible and complex work that agencies and brands do, replacing ‘what if’ with ‘here’s how’ and giving them the power to make smarter, faster and bolder decisions.'
by Alisha Buaya – Aug 28, 2025
Emerging media talent recognised with NGEN Award 2025 finalists announced
Rochelle Courtenay: 'NGEN members brought an incredible level of creativity and passion to the task.'
by Alisha Buaya – Aug 28, 2025
Virgin Australia and Visit Victoria launch one-night-only Last Flight Club
Libby Minogue: 'It wasn’t just about getting to Melbourne – it was about creating unforgettable moments along the way.'
by Alisha Buaya – Aug 28, 2025
The Hallway and B Lab AANZ say goodbye to Fat Cats in Better Business campaign
Andrew Davies: 'This campaign is a first for the B Corp community, and we look forward to seeing it elevate the B Corp brand and inspire meaningful action across the region.'
by Alisha Buaya – Aug 28, 2025
Yorkshire Tea rolls out new social video in 'Proper Corrections' campaign
Carly Murphy: 'The campaign is about connecting with Aussies on their terms, and this moment was designed to bring that idea to life – not through explanation, but by sparking a smile.'
by Alisha Buaya – Aug 28, 2025
jnr. and RotoruaNZ team up for 'Relax Hard in Rotorua'
Andrew Wilson: 'Robe Trip’ was one of our most successful campaigns in recent years – it not only drove a spike in visitation but delivered real value to Rotorua’s visitor economy.'
by Alisha Buaya – Aug 28, 2025
Sound Story expands communications team across Sydney, Melbourne and Brisbane
Kate McCabe: 'I've had my eye on Sound Story for some time – what they’re doing feels different.'
by Natasha Lee – Aug 27, 2025
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