Latest stories
Specsavers takes AUNZ media account to pitch
Specsavers has worked with Mediabrands' Initiative in Australia since 2016 and with GroupM's EssenceMediacom in New Zealand since 2010.
by Alisha Buaya – Apr 8, 2024
Ogilvy Melbourne snags Special's Chris Andrews as group CD
The appointment follows the news of Fran Clayton joining Ogilvy as CSO, as Mediaweek recently revealed.
by Amy Shapiro – Apr 8, 2024
G Squared appoints AKQA's John Phung as head of data and analytics
After working "for a number of large multinational networks in recent years," Phung is excited to move to "one of the leading independent digital consultancies."
by Amy Shapiro – Apr 8, 2024
17Hands: New commercial sponsorship brand from Medium Rare and PHAR Partnerships
17Hands will focus on sectors such as transport, leisure, retail, mobility, and education, starting with foundation client Beam.
by Tess Connery – Apr 8, 2024
Caspar Yuill: New Balance's resurgence from daggy to desirable
NB's journey towards popularity and success is a fascinating story of how culture has the power to make or break a brand, writes Caspar Yuill.
by Brittney Rigby and Alisha Buaya – Apr 7, 2024
Claxon acquires creative agency Embark
The acquisition of Embark comes 14 months after Claxon also acquired Growe Media.
by Alisha Buaya – Apr 7, 2024
89% of agencies not paid pitch fees: TrinityP3's inaugural State of the Pitch report
Darren Woolley says agencies shouldn't be treated like "just some commodity supplier to be rough-housed and beaten about."
by Alisha Buaya – Apr 7, 2024
Pitch process 'same one that's seen in Mad Men': Darren Woolley dissects pitching's 'bad name'
Woolley on "processes that match the size of the prize," the "bug bear" of speculative creative work and media trading exercises, and creating a local Pitch Positive Pledge.
by Alisha Buaya – Apr 7, 2024
Mums in Ads co-founder Julia Spencer chosen for Cannes Lions' See It Be It Program
Badger: "These exceptional creative women are reshaping the future of our industry and redefining what is possible."
by Amy Shapiro – Apr 5, 2024
Bench Media wins Genea Fertility's digital media account
In adland, Genea is best known for the 2021 Where Babies Come From campaign with creative agency CHEP Network.
by Alisha Buaya – Apr 5, 2024
Three Bullfrog partners leave agency to launch business
Bagnasco, Speakman, and Hobba's exit follows partner Alex Sol Watts' departure in February.
by Amy Shapiro – Apr 4, 2024
Fran Clayton leaves DDB Sydney for Ogilvy AUNZ CSO role
DDB Group Sydney CEO Sheryl Marjoram said: "it's a massive role and we could not be happier for her or prouder of her."
by Brittney Rigby – Apr 4, 2024
DDB Sydney brings back world's oldest burger chant for Big Mac
Samantha McLeod: "It’s McDonald’s ‘feel good marketing’ at its best."
by Amy Shapiro – Apr 4, 2024
Sports marketing agency TLA rebrands to TGI Sport
TLA became part of the TGI Sport group in 2021.
by Jasper Baumann – Apr 4, 2024
Yango adds Scape, CBHS Health, and EVERAU to client list
Managing partner Nick Murdoch said the wins mark a strong start to the year for the indie media agency.
by Alisha Buaya – Apr 4, 2024
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