Independent media agency Yango has added student accommodation provider Scape, health insurer CBHS Health, and e-commerce fashion retailer EVERAU, to its list of clients.
Managing partner Nick Murdoch said the wins mark a strong start to the year for the agency.
“Our team continues to work hard for our clients, and we’ve been able to showcase technical ability and media craft while building positive relationships with our clients.
“We always try to bring everything back to being people-focused, results-driven; it’s our tagline but also our guiding principles.”
Scape is one of the biggest purpose-built student accommodation owners and operators. It is home to more than 17,000 residents across 35 buildings in Australia with an additional 10 buildings in development, growing to 22,000 by the end of 2024.
Yango said it has an understanding of Scape’s target market and consumer journey, having previously worked with The University of Sydney for the past seven years.
Rosalind Lill, Scape general manager of Brand & Marketing, said they were impressed with the agency’s credentials and understanding of the global education recruitment space.
“The rapid growth for our business and continued brand building means we need a dynamic and evolving partner with energy to match! We knew immediately Yango was a good fit for us.”
For CBHS Health Fund, Yango will bring a performance focus to drive new member acquisition through fresh strategies to complement the organisation’s internal efforts.
The insurance brand is a not-for-profit fund, with over 70 years of experience delivering health cover to CommBank Group employees and their families.
EVERAU is an Australian fashion brand founded in Sydney. It is positioned as a premium brand focussed on quality, craftsmanship and on-trend designs. Yango’s remit is to raise awareness of the brand and range.
These wins for Yango comes after it welcomed four senior appointments. Hannah Mannion joined as SEO and content director, Eb Yusuf as head of strategy, Natalie Murray as head of media planning, and Natalie Clark as client solutions director.
See also: Media agency Yango announces new key appointments
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Top image: Nick Murdoch