Latest stories
303 MullenLowe Perth shows 'Anyone Can Save a Life' for St John WA
Migliore: "Unlike other road-safety commercials, the campaign’s focus is less about the behaviour of the driver in the crash, and more about the importance of being a first responder.”
by Amy Shapiro – Apr 10, 2024
Hearts & Science launches Renewables Ad Engine with Sanofi Consumer Healthcare
The initiative addresses the environmental impact of advertising by prioritising the reduction of carbon emissions associated with streaming campaigns.
by Alisha Buaya – Apr 10, 2024
Pitch pledge might not work in 'Wild West frontier' of Aussie adland: ACA, MFA, and IMAA on State of the Pitch
Tony Hale isn't convinced a local Pitch Positive Pledge will work in the 'Wild West frontier' that is the local ad market.
by Alisha Buaya – Apr 10, 2024
CHEP and Hospitals United for Sick Kids partner for 'Blip' short film
"With Blip, we hope to reach out and inspire consumers to make simple changes to their daily shopping."
by Amy Shapiro – Apr 10, 2024
Michael Hill jewellers enters 'new era' with brand refresh via CHEP
CMO Jo Feeney: "We want to alter perceptions of what people think the Michael Hill brand portrays and create an aspirational shift in the market."
by Amy Shapiro – Apr 9, 2024
Bastion launches first work for La Trobe Financial, Grandpa’s Gift
Chris Andrews: "We have created a campaign that we think truly captures the hearts of our investors."
by Amy Shapiro – Apr 9, 2024
Icon Agency partners with The Man Cave charity
Hunter Johnson: "We are at an inflection point for masculinity."
by Amy Shapiro – Apr 9, 2024
Google makes creator play for Gen Z TikTok lovers via Emotive
To date, Emotive said the campaign has reached 13.3m users on TikTok and generated $1.5m in earned media value.
by Amy Shapiro – Apr 9, 2024
OMD unites rival radio networks for Leukaemia Foundation campaign
OMD united two rival radio networks, Nova Entertainment and ARN, to come together and promote the campaign on air.
by Alisha Buaya – Apr 9, 2024
Pitching behaviour 'even worse' than State of the Pitch reveals: Industry leaders weigh in
Sam Geer, Anita Zanesco, Nick Hunter, and Eric Faulkner tell Mediaweek whether TrinityP3's State of the Pitch findings match their experience, and "100%" back a local Pitch Positive Pledge.
by Alisha Buaya – Apr 9, 2024
IKEA Australia airs 'Do Try This at Home' campaign via McCann
The campaign marks a first for IKEA Australia, as it debuts the same creative used in the 31 markets also within the Ingka Group.
by Amy Shapiro – Apr 9, 2024
We Are Different to lead JAC Motors' earned, social, influencer work
Stuart Terry: “Australia’s auto market is ripe for something different."
by Amy Shapiro – Apr 9, 2024
BMF leads Tourism Tasmania's biggest Off Season campaign yet
The campaign marks Tourism Tasmania's biggest investment in the winter campaign, debuting TV and experimenting with UV printing on billboards.
by Amy Shapiro – Apr 9, 2024
Tourism WA re-appoints WPP's The Brand Agency
Rose Herceg said, "it’s a great honour to sell WA to the world."
by Amy Shapiro – Apr 8, 2024
First Telstra work from +61, From Space to Your Place, launches
Brent Smart: "I love how ambitious, yet simple this work is."
by Amy Shapiro – Apr 8, 2024
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