Latest stories
'Surprised it’s taken this long': Ferrier and Wright on Fein, Geer, and Colter defection
"I’m sure they’ll do well. I think at some stage soon, the entire industry will be working for Greeny."
by Alisha Buaya – May 17, 2024
GIO and Ogilvy launch brand platform, Protect Precious
Mim Haysom: "In some instances, things not worth a huge amount of money can still be incredibly precious to people."
by Amy Shapiro – May 17, 2024
Rest Super edits scream in ad as Gruen calls it 'a hot mess'
Rest confirmed the edit to Mediaweek, while Todd Sampson said "the scream is the best part ... the strategy makes absolutely no sense."
by Amy Shapiro – May 17, 2024
Updated: Melissa Fein, Sam Geer, and Chris Colter leave Initiative for Accenture Song
Coad: "Mel, Sam, and Colts are still very much part of Initiative's team and will be working at their usual high-octane and professional pace over the next few weeks/months."
by Brittney Rigby – May 16, 2024
Apparent releases first work for Flight Centre's Corporate Traveller
"It was clear to us that Apparent had deep expertise in B2B and really understood our complex audience segmentation and associated business challenges."
by Amy Shapiro – May 16, 2024
Brands and agencies unite for better disability representation in marketing
Among the attendees were Nine, Big W, ABC, Bupa, Telstra, Thinkerbell, BMF, and M&C Saatchi.
by Alisha Buaya – May 16, 2024
RedBalloon appoints Ryvalmedia to media planning and buying account
Ryvalmedia was first engaged to plan and buy the RedBalloon Christmas and Mother's Day campaigns.
by Jasper Baumann – May 16, 2024
KFC's 'Look on the Fried Side of Life' named favourite Aussie ad
Telstra's This is Footy Country came in second place, with ALDI's Good Different following in third.
by Amy Shapiro – May 16, 2024
Jaywing appoints Fran Martin as senior brand strategist
Martin arrives from the UK, transferring from the agency's parent company, Jaywing UK.
by Jasper Baumann – May 16, 2024
Ellie Angell: My first three months as a trans person in the workplace
"One of the best things that TrinityP3 did was to ask me for a one-pager - setting me up as a stakeholder in my own individual journey as a trans woman."
by Mediaweek Admin – May 16, 2024
'He's still on my Christmas card list': Mat Baxter and Darren Woolley resolve debate
“I thought he was a little crude when he said, ‘you're not very relevant anymore, you’re bored, are you?'"
by Alisha Buaya – May 16, 2024
Patties launches 'Blame it on the Menu' via TBWA\Melbourne and United
"There is a stereotype that if you eat frozen meals, you’re lazy or a loner. In reality, you’re anything but."
by Amy Shapiro – May 15, 2024
Netball WA appoints 303 MullenLowe
"What started out as a conversation regarding a refreshed commercial and consumer strategy quickly turned into the desire to redefine a broader strategy."
by Amy Shapiro – May 15, 2024
Fortress Games presses start on Havas partnership
Organic and One Green Bean will handle ongoing consumer and trade publicity, including events, corporate profiling, and general consumer awareness.
by Jasper Baumann – May 15, 2024
Ne-Lo Business Design launches service platform, The Anatomy of Marketing
"We see it transforming the marketing industry in the same way that Gray's Anatomy revolutionised the medical industry."
by Alisha Buaya – May 15, 2024
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