Jawing has appointed Fran Martin as senior brand strategist, a newly-created role to plan solutions for Jaywing’s performance and creative clients.
Martin will work cross-functionally with the agency’s client services, creative, and paid media teams to develop creative campaigns and plans for optimisation.
Based at its Melbourne office, she will work alongside brands including Online Education Services (OES), New Balance, and Crocs to help generate, analyse, and distil insights.
Martin arrives from the UK, transferring from the agency’s parent company, Jaywing UK, where she was a senior brand planner for more than five years.
“Jaywing in Australia has seen significant growth over the past 18 months and I’m thrilled to be joining the team to share my experience in brand strategy and planning with the strong roster of clients we have,” Martin said.
“It’s a great opportunity for me personally and the entire team has already been so welcoming.”
She specialises in brand positioning, quantitative and qualitative consumer research, and campaign comms planning. She has also worked with Speedo, Berghaus and Canterbury New Zealand, HSBC, KPMG, Hallmark, and Lacoste.
Tom Geekie, Jaywing Australia CEO, said: “In today’s data-driven world, where creativity intersects with analytics, brand strategy is an increasingly important component to drive success for our partners. Fran’s expertise will not only enhance our ability to generate compelling insights, but also empower us to craft impactful campaigns that resonate with audiences. No stranger to the Jaywing family, we’re delighted she’s made the move to Australia.”
The Sydney-headquartered agency was named Performance Agency of the Year in November and Best Large Integrated Agency in January at the APAC Search Awards.
It works with clients including Myer, New Balance, Cashrewards, Athena Home Loans, Employment Hero, Noble Oak, Royal Doulton, Waterford Crystal, and Lyres.
See also: Crocs Inc. appoints Jaywing to manage paid search and social in Australia and Singapore