Latest stories
Social Soup launches new AI content tool
The new tool is designed to help creators and brands select the most effective content and drive better results.
by Jasper Baumann – Oct 17, 2024
iProspect promotes Nicola Barnes to head of investment
Marcelle Gomez: 'Nicola has been an incredible force within our business, driving our investment product and broader agency initiatives.'
by Alisha Buaya – Oct 17, 2024
DDB Group Sydney unveils sustainability Change The Brief Alliance initiative
Sheryl Marjoram: "This is more than just a behaviour change; it is a key strategic initiative that will run through the DNA of the agency."
by Alisha Buaya – Oct 17, 2024
The Annex unveils new corporate branding as it expands local offering and services
Mardi Caught: 'I'm excited about the next steps we are taking - moving into community management and tour marketing, alongside the recorded music services we've always offered.'
by Alisha Buaya – Oct 17, 2024
Melbourne Social Co wins Oates cleaning products social media account
Shelley Friesen: 'We see such an incredible opportunity to elevate the brand’s social media footprint in 2024 and into 2025, through strategy and engaging organic content.'
by Alisha Buaya – Oct 17, 2024
SXSW Blog Day 3: Labelium Group takeover, QMS and Amplified Intelligence, Steve Vamos on change
‘You have to be conscious of your mindset, as it determines your ability to adapt.'
by Phil Ely and Dr. Shannon Bosshard – Oct 17, 2024
GroupM and Mindshare launch Inclusive Influencer tool
Sam Turley: 'The solution is a win-win: brands that adopt a more inclusive approach see commercial impact across all key brand metrics whilst also supporting vital creator communities and fostering diverse representation.'
by Alisha Buaya – Oct 17, 2024
The Monkeys and MLA launch 'The Greatest' brand campaign for Aussie Beef
Tara Ford: 'We were tasked with demonstrating just how desirable Aussie Beef is to Aussies in a sophisticated fashion, without sacrificing entertainment.'
by Alisha Buaya – Oct 16, 2024
Advertising Industry Careers launches its Graduate Directory
Advertising, marketing, and media employers listed with AIC can also submit a brief outlining their graduate opportunities.
by Mediaweek Admin – Oct 16, 2024
InMobi Advertising launches green media segments, powered by Scope3
Abhay Singhal: 'This partnership with Scope3 and the launch of InMobi Advertising’s green media offering marks a significant milestone in the company’s sustainability journey.'
by Jasper Baumann – Oct 16, 2024
Thinkerbell builds CX capabilities with acquisition of HardHat
Margie Reid: 'This will mean that we can unleash the power of Measured Magic for our clients across their entire customer experience.'
by Alisha Buaya – Oct 16, 2024
Tag promotes Zoe Goodhardt to partner
Gary Tenenbaum: 'It's great to be able to recognise Zoe’s contribution to TAG by officially naming her as a partner.'
by Alisha Buaya – Oct 16, 2024
SXSW Blog Day 2: Session with futurist Brian D. Johnson and the latest from ANU School of Cybernetics
‘My favourite thing about SXSW is the ability to find yourself immersed in a topic that stretches your way of thinking.’
by Phil Ely and Dr. Shannon Bosshard – Oct 16, 2024
Thinkerbell and VMO launch a-peeling campaign for National Banana Day
Philippa Netolicky: 'Anything that means more bananas purchased and eaten, and more gym sessions, sounds pretty good to us.'
by Alisha Buaya – Oct 16, 2024
Technographics: The Growth Distillery reveals how tech use influences shopping habits
How marketers can use technology to better predict buying behaviour than age or gender.
by James Manning – Oct 15, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.