Thinkerbell and Val Morgan Outdoor (VMO) have teamed up with Australian Bananas for a campaign to mark National Banana Day, on October 16th, allowing Aussies to use a banana as their entry pass into one of hundreds of gyms nationwide.
The creative agency partnered with the outdoor media company to connect with over 350 gyms nationwide, including Goodlife Health Clubs, Fitness First, Zap Fitness, Club Lime and Viva Leisure.
Gym goers can find their nearest participating gym on Banana Gym Pass and present a banana as their Banana Gym Pass for one day only to enjoy access to a free workout across the country.
“We hope that this initiative will encourage more Australians to fuel their next workout with an Aussie banana,” Belinda Van Schaik, head of marketing, Hort Innovation, said.
“National Banana Day is a day to celebrate our local produce in a unique and fun way. Naturally convenient, full of magnesium, folate and vitamin B6 – bananas are the perfect go-to energy snack.”
Philippa Netolicky, general manager at Thinkerbell North, said: “Banana Gym Pass is a simple idea that brings utility to Australian Bananas positioning of encouraging an active lifestyle. Anything that means more bananas purchased and eaten, and more gym sessions, sounds pretty good to us. There’s no telling what healthy activities Banana Pass might open up next.”
“The Banana Gym Pass partnership is the first of its kind for Val Morgan Outdoor and our network of gym partnerships,” Ryan Simpson, national sales manager, independent agencies, VMO, said.
“We’re so excited to get behind it, we’ve even delivered bananas to media agencies and offered our staff time off to participate. It’s a brilliant initiative to connect those who don’t have gym memberships across the country with a free opportunity to feel the benefits of a good workout and make their body sing.”
Banana Gym Pass is supported by a multi-channel national campaign including OOH, gym retail, YouTube, radio and owned socials.
Credits
Client: Australian Bananas (Hort Innovation)
Creative, Earned, Paid & Owned: Thinkerbell
Media Partner: Val Morgan Outdoor