Latest stories
Sandhurst launches new national brand campaign via Innocean
Tom Galluzzo: 'Our pivot towards lifestyle and a reinforcing our commitment to quality and tradition is an exciting new direction.'
by Alisha Buaya – Nov 5, 2024
SunRice teams up with MasterChef stars Poh Ling Yeow and Minoli De Silva for new campaign via JPD Agency and Havas Media
Andreas Katsiroubas: 'It was a joy working with our talented chefs and all our partner agencies to convey this through the campaign.'
by Alisha Buaya – Nov 4, 2024
Quiip welcomes Dr Alison Milfull, Luke de Zilva and Kelly McParlane
Alison Michalk: 'As our services grow and our team evolves, we're building a solid foundation for continued success, which drives our excitement to build partnerships with even more clients.'
by Alisha Buaya – Nov 4, 2024
Emotive and Unilever launch Weis 'The Saviour of Summer' campaign
Scott Mingl: "Weis is an iconic Australian brand, and it deserves a character that’s just as bold and memorable."
by Mediaweek Admin – Nov 4, 2024
Apparent taps CHEP Network's Hamish Stewart as chief creative and experience officer
“We’re excited to further bolster our leadership," Suzy Smiley, managing director at Apparent, said.
by Mediaweek Admin – Nov 4, 2024
Carat SA teams up with EnergyFlex for Australia’s first renewables campaign
'We want to make it as easy as possible for Australians to understand the positive impact of the renewable energy transition on their financial, community, and energy wellness.'
by Mediaweek Admin – Nov 1, 2024
Outdoor advertising grows 15.8% in September: SMI Report
Jane Ractliffe: "It's clear many product categories are moving their media investments from both Digital and Television to Outdoor as we’re seeing large category share swings."
by Alisha Buaya – Nov 1, 2024
Malcom Connor on exiting from UM after two decades: 'I am forever grateful'
'I cannot say unkind things about the people at UM and Mediabrands. They have been (and will continue to be) my colleagues and friends.'
by Alisha Buaya – Nov 1, 2024
Paul Hutchison exits Bohemia after two years: 'It's been a wonderful experience'
'For now it’s just a massive thank you to everyone we have met who has helped us settle into life in Australia and made this Australian Adventure and experience one we will never forget.'
by Alisha Buaya – Nov 1, 2024
Media buyers on the SBS 2025 upfront: 'Well-rounded', 'very smart' and 'punchy'
Atomic 212°'s Barry O’Brien, Rebecca Segalla from Magna, and Avenue C's Carolyn Northcote shared their thoughts on SBS' 2025 upfront offerings.
by Alisha Buaya – Nov 1, 2024
Connecting Plots and Nestlé Professional launch Kitchen MVP B2B campaign
Dan Larcombe: 'We wanted to demonstrate how Maggi Gravy is the unsung hero and MVP of any kitchen by chefs dependable quality that delivers delicious results every single time.'
by Alisha Buaya – Oct 31, 2024
Supercars launches second phase of its digital transformation via DDB Group's RAPP
Juan Garcia: 'We’ve harnessed their platform to drive rapid development, integrated end-to-end feedback, and continuous releases, empowering Supercars to innovate quickly and deliver superior digital experiences.'
by Alisha Buaya – Oct 31, 2024
Jack Nimble, Eleven PR and Poem Group among nine agencies joining AiMCO
Patrick Whitnall: 'The number of new brands that have joined AiMCO in recent months is a testament to our efforts to lead the influencer marketing sector nationally and provide up-to-date insights and education for our partners.'
by Alisha Buaya – Oct 31, 2024
Optus launches review of media account
UM initially won the account from Starcom in 2016.
by Mediaweek Admin – Oct 30, 2024
Samantha Razzell and Priscilla Jeha join alt/shift/ as general managers
Razzell will oversee the team in Victoria, Jeha joins Queensland office
by Alisha Buaya – Oct 30, 2024
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