Alt/shift/ has announced the appointment of two general managers to oversee the independent creative communications agency Melbourne and Brisbane offices.
Samantha Razzell (nee Gale) will oversee the team in Victoria as Priscilla Jeha joins the Queensland office, while current staff are on maternity leave.
Elly Hewitt, co-founder and National CEO of Alt/Shift/, said: “Both Cil and Sam bring extensive leadership experience, developing high-performing cross-functional teams. With our expanding offering and commitment to the team and our clients, we are delighted to have such strong hands in place. Each of them bring complementary experience to our agency that will look to enhance our offering and deliver the best results for our clients.”
Jeha joins the Brisbane team, bringing over 20 years of experience in the government, tourism and retail sectors, as well as building and leading teams across integrated agencies, both locally and globally.
Fresh from roles including director of communications and media within Queensland Government, she has worked closely with clients including Surf Life Saving Foundation, 99 Bikes, TEQ, MyQueensland, Intrust Super, GlaxoSmithKline, Queensland Health, Suncorp, Rodd & Gunn and Mountain Designs. She will lead the team up in Brisbane, ensuring continued success across key clients and bring her extensive experience in integrated campaign delivery.
In Melbourne, Razzell joins the team with 14 years of agency and in-house experience in the healthcare and social impact sector. She was most recently at biopharmaceutical company Apellis and focused on corporate communications, market access, and policy. Throughout her career, she has collaborated with clients, including GlaxoSmithKline, Danone Nutricia, HCF, Alexion, Abbvie, Cochlear, Canteen, JDRF, Kidney Health Australia, and The Allanah and Madeline Foundation.
Razzell, who joined the agency in early September, will lead the team of 30 in Melbourne and work closely with co-founder and managing director Sam Vassos.
The agency has also promoted Alison Prowse, who has been with Alt/Shift/ for two years, to account director in the Brisbane team. She will work closely with Jeha to drive success for their clients and strengthen team collaboration.
As part of its growth, alt/shift/ has welcomed several new appointments in Melbourne and Sydney, including Taylor O’Neill, who joins as an account manager in Sydney, Lucy Lincoln, an account executive in Sydney, and Shanya Sylvester, an account coordinator in Melbourne.
These new hires further strengthen the agency’s capabilities and commitment to delivering exceptional client service.
Hewitt said: “We are thrilled to welcome our new team members to the agency. Their expertise and fresh perspectives will not only help us navigate the transitions but also enhance our ability to deliver outstanding results for our clients.”
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Top image: Samantha Razzell and Priscilla Jeha