Emotive, in collaboration with Unilever, has launched its new summer campaign for Weis following the creative agency’s appointment to the Australian ice cream brand earlier this year.
‘The Saviour of Summer’ campaign shows how Weis bars are the perfect taste of relief, with a Weis-A-Corn – a magical character with a Weis Bar horn – ready to offer cool, refreshing moments for Australians.
The Weis-A-Corn, voiced by Aussie actor Justin Rosniak, highlights the brand’s essence to life in a quirky and unexpected way, capturing the fun and refreshment that Weis has delivered for generations.
The campaign rolls out nationally across TV, digital, social, OOH and owned assets from 4 November.
“Weis is an iconic Australian brand, and it deserves a character that’s just as bold and memorable,” Scott Mingl, head of Ice Cream ANZ, Unilever, said.
“The Weis-A-Corn delivers that in spades — it’s a brilliantly simple yet unexpected idea that breaks the mould of advertising in this category. Safe to say, there’s nothing boring about a mythical creature handing out ice cream with a horn.”
Rupert Taylor, creative director of Emotive, said: “Summer is a brilliant time of year, right up until it isn’t. When the temperature rises, the beaches get crowded and searing steering wheels become torture devices. We need some help. Enter the magical Weis-a-corn, a slightly disgruntled bearer of delicious Weis bars brilliantly brought to life hilariously by Yianni, the MoFa team and the always brilliant ALT VFX.”
CREDITS
Client: Unilever
Head of Ice Cream ANZ: Scott Mingl
Senior Brand Manager: Juliette Fleming
Assistant Brand Manager: Helen Zhang
Production Consultant: Darren Bailey
Creative: Emotive
CEO: Simon Joyce
CSO & Managing Partner: Michael Hogg
Strategy Director: Gerad Petherbridge
Group Creative Director: Darren Wright
Creative Director: Rupert Taylor
Associate Creative Director: Edward Macaulay
Business Directors: Pia McMorran, Liam Walker
Account Director: Aoife Lehane
Senior Account Managers: Elisa Donato, Ruki Ahad
Head of Production: Hayley-Ritz Pelling
Senior Producer: Jelena Stancevic
Head of Design: Daniel Mortensen
Senior Designer: Chris Cooper
Designer: Eunice Nie
Editor (social): Sam Gadsden
Post Producer (social): Rebecca Love-Williams
Production: MOFA
Director: Yianni Warnock
Executive Producer / Producer: Claire Perkins
Production Manager: Sarah MacKinnon
1st AD: Andrew McInally
DOP: Jerermy Rouse
1st AC: Alby Orellana
Gaffer: Mick O’Brien
Key Grip: Marcus Ballantine
Sound Recordist: Paul Jones
Art Director: Laura Elkington
Standby Props: Cat Phillips
Wardrobe: Bea Berry
Hair & Make Up: Emma-Louise Downie
Post Production: ALT VFX & The Editors
ALT VFX & The Editors
VP/VFX Supervisor: Col Renshaw
VP/VFX Producer: Celeste Fairlie
VAD/CG Supervisor: Jordan McInnes
Unreal Artist: John Wang
Lead Animator: Chris Rentoul
Head of 3D: Nick Angus
3D Lighting: David Chen
Head of 2D: Matt Chance
Offline editor: Mark Burnett
Producer: Isabella Key
Online Editor: Josh Kell
Colourist: Fergus Rotherham
Cast: Mullinars Casting Consultants
Casting Director: Allison Meadows
Agents: Aran Michael Management & CMT Management
Hero Talent: James Storer
Weis-a-corn Talent: Justin Rosniak
Talent Pay: Donna Frost
Sound: Electric Sheep Music
Executive Producer: Kate Stenhouse
Sound Designer: Georgia Collins & Nick Keate
Media: Mindshare