From surfing to budgie smugglers, the cricket and mango season, Mediaweek looks at the summer campaigns of 2024.
Kristy Rutherford: 'The holiday season on our doorstep our job is to make it as easy as possible for people to sip...
The media industry rallied to support the cause, with over $2M already committed by partners such as Nine, ARN, JCDecaux, and Mamamia.
Michael Hogg: 'Emotive’s purpose is to create ideas that change the way people feel.'
Tschuchnigg was the former executive head thinker at Thinkerbell.
Scott Mingl: "Weis is an iconic Australian brand, and it deserves a character that’s just as bold and memorable."
Cam Luby: "This is not about promoting products in lieu of brand, it’s about using our strong product propositions to drive growth...
Darren Wright: "We wanted to bring that story to life with some warmth and understanding that will hopefully engage the small business...
Darren Wright: "This immersive escape room experience adds that extra fame factor, sparking conversations and building more emotional connection with the brand."
Karen Appathurai: "Audible is deeply passionate about creating exceptional listening experiences that provoke, educate and entertain."
Al Hill and Lucy Karsai join the creative team.
Emotive's Gerad Petherbridge, DDB's Jenny Mak, and BMF's Casey Schweikert share their favourite Olympics campaigns, and why the "conservatism that surrounds the...
Her appointment follows Matt Holmes' short stint as head of PR and earned creative.
Cam Luby: "We're proud of the product, proud of the work, and we had a lot of fun making it."
