Latest stories
It began with an avocado-fuelled breakfast rave - ‘Avo-can-do so can you’
Australian Avocados has partnered with Thinkerbell on a new multi-channel campaign encouraging Australians to embrace a “can-do” attitude.
by Mediaweek – Aug 13, 2025
MBCS levels up with Kinesso Creators & Content team integration
Harry Preston: 'This evolution allows us to bring together the strategic expertise of Kinesso’s influencer and community team with the creative firepower of MBCS.'
by Alisha Buaya – Aug 13, 2025
Toby Talbot exits Ogilvy ANZ after three years as CCO
Reed Collins: 'He leaves us in an incredibly strong creative position and I'm confident about our future.'
by Alisha Buaya – Aug 12, 2025
New donor campaign seeks the blood of Australia's middle children
The A Moment for the Middle Child campaign, launched on National Middle Child Day, uses sibling rivalry to inspire young Australians to give blood.
by Mediaweek – Aug 12, 2025
Thinkerbell & GWM team up to deliver world's first plug-in hybrid electric... pants?
GWM has unveiled the world’s first ‘plug-in hybrid electric pants’ in partnership with Thinkerbell, using its Vehicle to Load technology to power wearable performance gear.
by Mediaweek – Aug 12, 2025
Who is Robbo? Ad Standards says Mazda's ute driver was not safe to be around on-site
The Ad Standards community panel resolved a complaint regarding the Mazda BT-50 ute, following accusations it promoted reckless driving.
by Dan Barrett – Aug 11, 2025
Ubank launches 'See Money Better, Do Money Better' with Infinity Squared
Andrew Morrison: 'At the heart of this campaign is a simple insight: The shift towards a cashless society has made money feel abstract and chaotic.'
by Alisha Buaya – Aug 11, 2025
Australians want banks to play more of a role in their financial lives. One bank claims 'It Takes a Little Westpac'
Christina Aventi: 'It’s a long idea designed to stretch, practically and emotionally, and to reflect a brand that enables momentum without needing to be at the centre of the story.'
by Alisha Buaya – Aug 11, 2025
Australian Unity 'rewrites the rules of living' as it adapts to the changing needs of older Australians
Andrew Siwka: 'It was time to break a few rules and present a more optimistic and active category perspective.'
by Alisha Buaya – Aug 11, 2025
Bliss n Eso asks 'What's good in your hood?' with Menulog
Menulog’s latest ‘Did Somebody Say’ ad features Bliss n Eso in a track celebrating Australia’s neighbourhood food culture.
by Mediaweek – Aug 11, 2025
Sydney Water targets sink misuse in new campaign with dentsu's Tag
Claire Hoyles: 'This campaign marks a pinnacle moment for edutainment and we are excited to see the message launched into the world and taking over Sydney.'
by Alisha Buaya – Aug 8, 2025
Riviana launches One Pan Risotto with first Nunn Media campaign
Andreas Katsiroubas: 'The Nonna Approved concept perfectly reflects what our brand stands for, quality, flavour and connection.'
by Alisha Buaya – Aug 7, 2025
HSLR appoints new leadership team across production, design and communications
David Vale: 'The women leading HSLR all share the common goal of building the best community for our clients and creatives, and it shows in our work.'
by Alisha Buaya – Aug 7, 2025
DINE rolls out AI-powered tool to give cat owners a window into their pets' minds
Camille Shepherd: 'We are thrilled to launch a highly interactive, engaging campaign to fast-track growth on the extraordinary DINE brand.'
by Alisha Buaya – Aug 7, 2025
The Idea Shed designer John Fairley designs emblem for World Games 2025
John Fairley: This was never just a logo. It’s a symbol that welcomes the world to Chengdu.'
by Alisha Buaya – Aug 4, 2025
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