Latest stories
ASUS taps Tonic as creative partner of record
Bradley Howe: 'Tonic The Agency has been instrumental in helping us shape how ASUS shows up in the Australian market.'
by Alisha Buaya – Aug 20, 2025
R/GA invests in the future, hiring Ben Martin, Abigail Kwek, Kerry Peterson to drive local growth
Victoria Curro: 'Ben, Abigail, and Kerry bring a powerful mix of capability, craft and commercial acumen that will help us shape more innovative, connected, and human outcomes.'
by Alisha Buaya – Aug 20, 2025
Creative agency Montoya expands into New Zealand
Bob Mackintosh: 'We’re seeing a real appetite from clients in both New Zealand and Australia for a more direct, senior-led model.'
by Alisha Buaya – Aug 19, 2025
Uber and Special take aim at street hailing in Hong Kong with Nick Cheung
Lauren Portelli: 'Reuniting our Australian brains with outstanding local collaborators for a second year of kung fu was a dream'
by Alisha Buaya – Aug 19, 2025
Principals unveils Melbourne Chamber Orchestra's new season visual identity
Adele Schonhardt: 'With a track record of creating brands that captivate and connect, Principals was the perfect partner to help bring this vision to life.'
by Alisha Buaya – Aug 19, 2025
Kim Anderson steps up as CEO of Bullfrog as Dalton Henshaw moves into advisory role
Dalton Henshaw: 'Succession planning is critical to enduring businesses, and handing the reins to Kim at this moment feels like the natural next step.'
by Alisha Buaya – Aug 18, 2025
Muffin Break seizes the day with its new brand platform
Muffin Break has launched a new brand platform, Café Diem, encouraging Australians to make the most of their café experience. The platform was developed with creative agency jnr., appointed Muffin…
by Alisha Buaya – Aug 18, 2025
Thinkerbell reframes Aussie Broadband as part Internet provider, part local pub
Rebecca Rizzo: 'We serve up the best internet on the block because that’s who we are.'
by Alisha Buaya – Aug 18, 2025
Picklebet wanted a campaign that would kick the door down. Indie agency Kerfuffle strapped its boots on.
Damon Oudejans: 'We didn’t want a brand campaign that blended in - we wanted one that kicked the door in.'
by Alisha Buaya – Aug 18, 2025
Bear Meets Eagle On Fire, DDB, and FINCH sweep up at 46th AWARD Awards in Sydney
Nils Leonard: 'The best work does more than answer a brief but becomes a reference point for a time; this stuff has that energy. Irreverent. Unignorable. Important.'
by Alisha Buaya – Aug 15, 2025
From Big Mac to Big Goodbye: McDonald’s ends 54-year creative partnership with DDB Group Sydney
Sheryl Marjoram: 'Our partnership with Macca’s has been defined by more than shared goals, it’s been powered by determination, proving longevity is earned, not given.'
by Alisha Buaya – Aug 14, 2025
Every Runner Has a Reason - YoPRO teams with Turia Pitt to fuel everyday runners
Maire-Aude Remaut: 'Through this campaign, we’re proud to feed runners’ progress and reaffirm YoPRO’s commitment to supporting athletes and active lifestyles.'
by Alisha Buaya – Aug 14, 2025
Tight 'Footy Shorts' partnership between WPP's Motion Entertainment, the AFL, and Foxtel
Lisa Squillace: 'Footy Shorts demonstrates how WPP Media is investing and co-creating content to deliver premium content for local audiences.'
by Alisha Buaya – Aug 14, 2025
"It’s about moving our clients closer to their ambitions" - Houston Group expands creative leadership
Alex Toohey: 'Our creative team are positioned to push boundaries and produce work that reflects both the ambition of our clients and the agency.'
by Alisha Buaya – Aug 14, 2025
Former Droga5, Monkeys and Clemenger leaders launch Princess
Sam Dickson: 'Difference is the only way forward. If you stick to that, you create work that makes everything else feel out of date.'
by Alisha Buaya – Aug 13, 2025
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