Agency News
Latest stories
M&C Saatchi Group brings in Rhian Mason to lead Passions and PR
Mason will lead its Passions & PR division, spanning Sport & Entertainment, social, PR and influencer.
by Natasha Lee – Sep 23, 2025
Cummins&Partners backs Ben McCallum for top job
McCallum, formerly managing director at UM and a senior leader at Mediacom, steps into the top role as the agency looks to its next phase of growth.
by Natasha Lee – Sep 23, 2025
PayPal stays classy with Will Ferrell in its biggest Aussie campaign to date
The Hollywood comedian fronts a multi-channel push to spotlight its Pay in 4 BNPL service.
by Natasha Lee – Sep 23, 2025
Decidr secures $20m to fuel global expansion in agentic AI
The move accelerates DecidrOS, expand into global markets and advance its proprietary Agentic Graph.
by Natasha Lee – Sep 22, 2025
Laura Henry joins dentsu Queensland as head of strategy
Dentsu Queensland has appointed Laura Henry as head of strategy, strengthening its leadership team after a year of strong growth and new business wins.
by Mediaweek – Sep 22, 2025
Belinda Public Relations expands team with two new hires
The appointment's come as the agency expands its client base across lifestyle, community, property, hospitality and luxury sectors.
by Natasha Lee – Sep 19, 2025
All the winners at the 2025 MFA Awards
Clemenger BBDO’s ‘Clash of Commuters’ for Samsung won the Grand Prix while Barry O'Brien was inducted into the Hall of Fame.
by Natasha Lee – Sep 19, 2025
'Marketing mediocrity is misery': Uber’s Lucinda Barlow on using AI without losing your genius
'We need guiding principles that are going to allow us to move forward and to take advantage of these extraordinary tools.'
by Frances Sheen – Sep 19, 2025
Mars United Commerce ANZ appoints Ashley Wales-Brown as digital commerce director
Wales-Brown joins from Podean to lead Mars United’s connected commerce growth across Australia and New Zealand.
by Mediaweek – Sep 18, 2025
The Do Collective rebrands as Those That Do
Independent creative agency The Do Collective has unveiled a new name and identity, Those That Do, reflecting its evolution into a multi-market creative business.
by Mediaweek – Sep 17, 2025
Gen Z targeted in Oporto 9pm ‘Night Mode’ menu campaign focused on students, gamers, gig workers... and anyone with the munchies
Oporto’s new late-night menu targets Gen Z with a glow-up from a.glo, featuring moonlit branding, Twitch influencers, and menu items like the Schnitt Faced Burger.
by Mediaweek – Sep 17, 2025
OMD appointed media agency of record for Freedom Australia
The appointment is effective immediately.
by Frances Sheen – Sep 16, 2025
IMAA to launch inaugural Fast.Future.Present conference for members
The event will be held on Thursday, 16 October in Sydney.
by Frances Sheen – Sep 16, 2025
Havas opens Melbourne Village, uniting agency network under one roof
Havas has launched its Melbourne Village in Richmond, consolidating six agencies under one roof as part of its Converged.AI transformation strategy.
by Dan Barrett – Sep 16, 2025
HBF appoints Starcom Australia as lead media agency following competitive pitch
The decision ends a five-year relationship with UM and comes as HBF looks to accelerate its national growth ambitions.
by Frances Sheen – Sep 15, 2025
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