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Latest stories
Johnnie Walker Black Ruby named Official Whisky of LIV Golf Adelaide
A hole-in-one with every drink.
by Vihan Mathur – Feb 9, 2026
How Super Bowl ads get into our memories
The stickier the brands, the more humour, pop culture, storytelling, celebrities and audience tease the use.
by Makayla Muscat – Feb 9, 2026
GumGum reveals which brands and categories aced attention at the Australian Open
Italy's Jannik Sinner was crowned as the tournament’s early 'attention king'.
by Vihan Mathur – Feb 9, 2026
Nielsen names Australia’s biggest ad spenders and fastest-growing categories in 2025
Retail once again dominated total ad investment.
by Vihan Mathur – Feb 9, 2026
Why the Winter Olympics are proving QMS and Nine can change the Australian media playbook
Tim Murphy: 'We'll be able to do things that no one in the Australian media landscape has done in the past'.
by Natasha Lee – Feb 9, 2026
XXXX rewards Aussies in beer to back Great Barrier Reef via Thinkerbell
An Aussie way to save the world.
by Vihan Mathur – Feb 6, 2026
Drive.com.au links car buying to a drive-thru in new Olympic-led brand campaign
The campaign will roll out from 6 February.
by Vihan Mathur – Feb 6, 2026
‘Lack of joined-up thinking’ Marketers need to rethink short-term creator campaigns
Why many are still failing to integrate creator marketing into their wider ecosystem.
by Vihan Mathur – Feb 5, 2026
JB Hi-Fi launches Australia’s first consumer electronics retail media network
The deal gives advertisers access to JB Hi-Fi’s massive omnichannel footprint.
by Natasha Lee – Feb 5, 2026
IMAA unveils speaker line-up for 2026 Indie-Pendence Day conference
AI will be a major theme across both conferences.
by Vihan Mathur – Feb 5, 2026
Pinterest nabs Damian Kim as VP APAC enterprise sales
Kim will join Pinterest at the end of February 2026.
by Vihan Mathur – Feb 4, 2026
IAB Australia to run one-hour advertising compliance 101 session
The session will take place on Monday, 10 February 2026, and free of charge to IAB Australia members.
by Vihan Mathur – Feb 4, 2026
GWPR Australia hires inaugural advisory board to 'create more pathways for women to lead'
Vanessa Liell will serve as advisory board chair.
by Vihan Mathur – Feb 4, 2026
The ID Collective appoints Natalia Muller as managing director, Sydney
Muller’s appointment follows the consolidation of the group’s Sydney operations into a central CBD.
by Vihan Mathur – Feb 4, 2026
Hahn drives partnership with Ripper GC as official sponsor
It's a natural fit: great mates, great banter and great beer.
by Vihan Mathur – Feb 3, 2026
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