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The $110B question: will Paramount protect Trump’s favourite ‘punching bag’?
Paramount CEO David Ellison promises to maintain CNN’s editorial independence following his US$110.9B WBD takeover.
by Duane Hatherly – Mar 6, 2026
Media Movers: Andrew Gilbert, Ted Helliar, Nancy Lan, Ben Wiles, Shannon Fitzpatrick, and Helen Elliott
Plus: Alison Walsh, Phil Bonanno, Shaun Nik, Michael Liow, Will Clayden and many more
by Vihan Mathur – Mar 6, 2026
This was Australia's most complained-about ad in 2025
From flipping the bird to digging for gold, it turns out we might be bigger prudes than we think.
by Natasha Lee – Mar 6, 2026
Afterpay ad VP Andrew Gilbert made redundant amid global restructure
In a LinkedIn post, Gilbert said he had learned on Friday that his position would end.
by Vihan Mathur – Mar 6, 2026
OOH measures all formats nationwide with $20M MOVE launch
The Australian outdoor industry's $20 million MOVE platform lands March 9, with world leading human attention metrics.
by Duane Hatherly – Mar 6, 2026
Rifle wins sponsorship sales account for Netball World Cup Sydney 2027
Rifle will lead the event's commercial sponsorship strategy.
by Vihan Mathur – Mar 5, 2026
Ogilvy's new product to connect pharmacy brands with Aussie users
The new offering is designed to help over-the-counter brands connect more deeply with Australian culture.
by Vihan Mathur – Mar 5, 2026
Seven reveals new sponsors and partners after record AFL numbers
Seven’s announcement follows strong viewership results from the 2025 AFL season.
by Vihan Mathur – Mar 5, 2026
Meta launches inaugural ANZ Agency Awards in Australia
Entries are open from 4 March 2026 and will close on 18 September 2026.
by Vihan Mathur – Mar 5, 2026
Why marketers are talking about ‘taste’ and what it looks like in practice
In an era of endless AI slop, marketers are relying on human ‘taste’ and authentic visuals to build real connections.
by Kate Rourke – Mar 5, 2026
Boral launches 80th anniversary campaign with 3rdspace
Boral marks 80 years with a sustainable, human-centric campaign by 3rdspace, focusing on everyday Australians.
by Mediaweek – Mar 5, 2026
Are Media appoints Shannon Fitzpatrick in lead data role
Fitzpatrick brings more than 20 years’ experience across digital media, marketplaces and AdTech.
by Vihan Mathur – Mar 4, 2026
Chatime hires Alison Walsh as CMO
Walsh joins Chatime following a 17-year career at Guzman y Gomez.
by Vihan Mathur – Mar 4, 2026
Stop blaming the audience for your boring ads
Stop blaming shrinking attention spans for low engagement. The truth is simple: audiences are tired of boring campaigns.
by Matt Morgan – Mar 4, 2026
FABRIC partners with Australian Retail Council to launch new national identity
ARC said its creation will help ensure the sector is better understood, properly valued and more effectively represented.
by Vihan Mathur – Mar 3, 2026
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