Vihan Mathur

Initiative Australia strengthens leadership with two senior hires
The appointments follow the recent promotion of Paige Wheaton from Chief Investment Officer to National Managing Director.
by Vihan Mathur – May 14, 2026

Netflix goes toe-to-toe with TV giants in aggressive ad pitch
The platform claims it reaches 250 million global monthly active viewers, up from the 190 million cited last year.
by Vihan Mathur – May 14, 2026

Rugby Australia taps Komo for fan engagement and loyalty platform
Through Komo, Rugby Australia teams will be able to launch branded fan hubs, live in-stadium activations, and much more.
by Vihan Mathur – May 14, 2026

BBC News lands on Binge and Foxtel
The channel joins Foxtel Group’s 24/7 live news lineup.
by Vihan Mathur – May 14, 2026

Where to watch the ICC Women’s T20 World Cup for free in Australia
Prime video will make that happen!
by Vihan Mathur – May 13, 2026

The Betty Crocker x Violet Crumble collaboration has dropped via Asembl
The collaboration has created a new range of brownie and cookie mixes.
by Vihan Mathur – May 13, 2026

SBS appoints Jane Palfreyman as Managing Director
She brings more than 25 years of media experience, including 14 years at SBS.
by Vihan Mathur – May 13, 2026

Netflix’s Australian content push pays off with A$45m Boy Swallows Universe boost
CEO Ted Sarandos said the platform now produces shows and movies in more than 50 countries.
by Vihan Mathur – May 13, 2026

Thompson Spencer wins Honda New Zealand creative remit
The appointment comes after a year of work, including two major integrated campaigns.
by Vihan Mathur – May 13, 2026

Codral brings superhero energy to cold and flu season via Publicis Groupe
After decades of helping Australians 'soldier on', the brand is evolving for a new generation of families.
by Vihan Mathur – May 13, 2026

Meta gives parents more visibility into teens’ Instagram algorithms
Meta said the number of US teens enrolled in supervision on Instagram has more than doubled since last year.
by Vihan Mathur – May 12, 2026

Dentsu sells Salesforce and integrates Merkle into ANZ business
The deal is expected to close in the third quarter of 2026, subject to customary closing conditions.
by Vihan Mathur – May 12, 2026

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