Vihan Mathur
Andy Lee fronts ‘Austra-Lee-an’ push for Australian Made Week 2026
The campaign playfully rebrands the initiative as “Austra-Lee-an Made Week”, leaning into Lee’s humour and national appeal.
by Vihan Mathur – Apr 20, 2026
MrBeast searches for CMO to build a ‘serious commercial machine’
Aussie creator expert say the move signals a defining moment for the creator economy.
by Vihan Mathur – Apr 20, 2026
Domino’s ANZ hires Dewald Du Plooy as CMO
He brings decades of global retail experience, including roles at Yum! Restaurants International and Procter & Gamble.
by Vihan Mathur – Apr 20, 2026
This is Australia's most-loved ad for 2026 (so far)
The study, based on responses from more than 1,600 Australians, found the country’s favourite ads.
by Vihan Mathur – Apr 20, 2026
Nick Garrett taps ex-Deloitte colleague David Gatt to join Omnicom Oceania
Gatt will take on the newly created role of Managing Director, Marketing Operations & Ecosystem Design.
by Vihan Mathur – Apr 20, 2026
Specsavers brings ‘Should’ve gone to Specsavers’ to netball in Foxtel Media deal
The campaign features two TVCs built around humorous, relatable netball scenarios.
by Vihan Mathur – Apr 17, 2026
DoubleVerify creates AI SlopStopper for social to tackle low-quality AI content
The tool is designed to help advertisers safeguard brand reputation and improve media quality.
by Vihan Mathur – Apr 17, 2026
Chemist Warehouse renews AFL deal with ‘ALL IN for Footy’ push
The retailer has committed to investing at least $1 million over five years in the AFL Umpires High Performance Pathway.
by Vihan Mathur – Apr 17, 2026
AARON Awards crown inaugural winners spotlighting rise of AI-native creative
The program highlights the rapid evolution of artificial intelligence as a creative medium.
by Vihan Mathur – Apr 17, 2026
Havas on the lookout as Omnicom and WPP assets emerge as M&A targets
CFO François Laroze said the company is prepared to consider larger acquisitions.
by Vihan Mathur – Apr 17, 2026
Yahoo DSP taps Guardian in push for cleaner programmatic supply
Through the integration, advertisers using Yahoo DSP can access The Guardian’s inventory via a unified platform.
by Vihan Mathur – Apr 17, 2026
Seven signs Tom Morris across AFL and cricket coverage
Morris will also take on the role of Chief Cricket Reporter for Seven’s international coverage.
by Vihan Mathur – Apr 17, 2026
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