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Vihan Mathur

Joined 2025835 posts
VM
Set for Life taps ‘feet pics economy’ in ‘no catch’ campaign
Brand Campaigns

Set for Life taps ‘feet pics economy’ in ‘no catch’ campaign

If you’ve ever considered a side hustle you’d rather not explain, selling feet pics is probably at the bottom of the list.

by Vihan MathurApr 23, 2026

SBS unveils shortlist for 2026 sustainability challenge
Agency News

SBS unveils shortlist for 2026 sustainability challenge

Four brands have progressed to final pitching: the Australian Museum, MobileMuster, Recycle All, and Vehicle Emissions Star Ratings.

by Vihan MathurApr 23, 2026

oOh!media promotes Nathan Robertson and Bree Tassell
Agency News

oOh!media promotes Nathan Robertson and Bree Tassell

Robertson steps into Commercial Director role, while Tassell becomes South Australian Sales Director.

by Vihan MathurApr 23, 2026

Kleenex tackles school poo taboo with ‘Get Comfortable’ campaign
Brand Campaigns

Kleenex tackles school poo taboo with ‘Get Comfortable’ campaign

Research shows 70% of Australian kids avoid using the bathroom at school due to embarrassment.

by Vihan MathurApr 23, 2026

Ideally raises $13.4m to disrupt slow-moving market research industry
Agency News

Ideally raises $13.4m to disrupt slow-moving market research industry

CEO James Donald said the industry has failed to keep pace with modern marketing needs.

by Vihan MathurApr 22, 2026

Gippsland Dairy leans into ‘yoghurt trance’ via Special
Brand Campaigns

Gippsland Dairy leans into ‘yoghurt trance’ via Special

The world might demand a yogurt break, but the newsroom needs one.

by Vihan MathurApr 22, 2026

Andy Lee’s The Hundred returns with PM in the hot seat
Entertainment

Andy Lee’s The Hundred returns with PM in the hot seat

He'll take part in the show’s ‘Face The Hundred’ segment.

by Vihan MathurApr 21, 2026

‘Filled with bulls**t’: Why creators are ditching traditional media
Podcasts

‘Filled with bulls**t’: Why creators are ditching traditional media

Sonia Jahshan and Simon Baggott reckon they've found the secret sauce for what makes content great.

by Vihan MathurApr 21, 2026

Australia drags down M+C Saatchi as revenue and profits fall
Agencies

Australia drags down M+C Saatchi as revenue and profits fall

Global like-for-like net revenue fell 7.3% to AUD$386.0 million.

by Vihan MathurApr 21, 2026

Tiny gestures, big impact: Youth Off The Streets campaign tackles apathy
Agency News

Tiny gestures, big impact: Youth Off The Streets campaign tackles apathy

The campaign highlights young people experiencing homelessness are often misunderstood.

by Vihan MathurApr 21, 2026

Prezzee nabs Diana Ilinkovski as global CMO
Agency News

Prezzee nabs Diana Ilinkovski as global CMO

Ilinkovski joins Prezzee with extensive C-suite experience across entertainment, e-commerce, technology and luxury.

by Vihan MathurApr 20, 2026

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