Mediaweek Admin
Taboola's Maximize Conversions empowers advertisers to "take the guesswork out of CPC bidding"
The platform claims the AI advertising-focused bidding technology has grown almost double since launching three months ago.
by Mediaweek Admin – Jan 31, 2024
Location:live offers prime Australian brand spaces to the world as it launches lo:live
The lo:live marketplace provides unlimited, free access to 170 premium locations across Australia.
by Mediaweek Admin – Jan 31, 2024
Modibodi taps Bread Agency as global social media partner
Kerry Cusack: “Social media plays a key role in telling our story."
by Mediaweek Admin – Jan 31, 2024
Roundup: X lifts ban on Taylor Swift searches, The Voice coaches, Ben Cousins on DWTS?
Music criticism, Georgie Purcell, ABC and Nine, Sky UK to cut 1,000 jobs, Reality at 7:30, Survivor, Nicole Kidman’s new show
by Mediaweek Admin – Jan 31, 2024
Guideline SMI report to detail key media and ad spend trends for 2024
The report will be available as part of an exclusive webinar presentation in partnership with Mediaweek.
by Mediaweek Admin – Jan 31, 2024
Retailer Outdoor Supacentre pays $300k penalty for spam breaches for 80,000 texts
4WD Supacentre joins list of other spam infringers including Kmart, DoorDash, Ticketek and Uber
by Mediaweek Admin – Jan 31, 2024
ThinkTV: Australian stories help to forge a lasting connection with TV audiences in 2024
Marketing initiatives being introduced by Paramount Australia, Seven and Nine during 2024
by Mediaweek Admin – Jan 30, 2024
Melbourne creative agency Taboo appoints Frannie Rhodes as managing partner
Rhodes has 25 years experience in iconic US agencies, including Goodby Silverstein & Partners, TBWA\CHIAT\DAY New York and Strawberryfrog.
by Mediaweek Admin – Jan 30, 2024
9News boss apologises to Victorian MP Georgie Purcell after airing gaffe
Hugh Nailon, director of 9News Melbourne, blamed "automation by Photoshop" for the gaffe.
by Mediaweek Admin – Jan 30, 2024
Robert Irwin to make his I’m A Celebrity... Get Me Out Of Here! debut on March 24
The 2023 grand finale saw Liz Ellis crowned Queen of the Jungle
by Mediaweek Admin – Jan 30, 2024
KFC, Nestle and Stan return as sponsors for season 11 of Married At First Sight while HBF, Cocobella, and Chery get on board
MAFS season 11 premiered to a national audience of 1,252,000 and a BVOD audience of 189,000.
by Mediaweek Admin – Jan 30, 2024
Carnival unveils '100% Holiday' campaign via Today the Brave amidst rising competition in the cruising industry
The move comes shortly after P&O Cruises launched its first brand platform in 10 years with Supermassive.
by Mediaweek Admin – Jan 30, 2024
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