Location:live has launched lo:live to the Australian market, offering prime Australian brand spaces to the world.
The UK-based agency provides location solutions to major brands and creatives through technology and its live media marketplace, lo:live, for activation and retail spaces worldwide.
The lo:live marketplace provides unlimited, free access to 170 premium locations across Australia. The agency noted that live media is the programmatic joined-up approach to discovering brand spaces for direct, consumer-engagement campaigns.
It claims its own lane in mainstream marketing campaigns and gives prominence to experiential marketing, according to location:live.
Listing for locations includes public destinations in retail, leisure and pleasure environments and all the major sites in four cities throughout Australia. Spaces are discoverable with smart, audience-based search and bookable instantly with a few clicks.
There is also a sophisticated planning area for users to plan their campaigns and compare prices and attributes before downloading space details into workable formats.
In addition to lo:live, more complex, private or bespoke activations are welcomed by location:live Australia and are executed by lo:studio; a full-service solution for more challenging briefs.
Lo:live’s live media specialists have catalogued the best locations and has several hidden gems suited to activations of any size or scope. Location:live has a network of scouts and operations experts locally and globally to help satisfy any event space need, from brief to delivery.
Julian Roth, managing director of location:live Australia
Julian Roth, managing director of location:live Australia, said the demand for live media space and direct customer engagement has grown rapidly in the APAC region.
“We believe that the innovation that lo:live will bring to the Market is only going to help support that demand, allowing agencies and brands to solve location enquiries much faster.
“By offering our pioneering platform that simplifies the sourcing, planning, and booking of optimum locations for campaigns, lo:live represents a new era of immediacy and efficiency in experiential marketing,” Roth added.
This launch following location:live’s recent acquisition of Sydney-based boutique agency Venue Advantage, now trading as location:live Australia.
The business is moving into phase two of its expansion into the Australasian market through technology and programmatic planning and buying of activation space. The agency plans to widen its inventory to New Zealand, Japan and Singapore later this year.
See also: UK agency location:live acquires Sydney-based Venue Advantage
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Top image: Alanna Jones, Natalie Khan, Julian Roth, Kit Huang