Amy Shapiro

Gambling, fertility shaming and graphic violence: Ad Standards’ latest rulings
Sportsbet, Gyna Fertility, and ThePhoenix.cau all faced the gavel.
by Amy Shapiro – Jul 4, 2024

Repco launches new platform via Thinkerbell, 'Gets You Goin'
Elizabeth Cox: "We’ve deliberately taken a strong lead from research and customer voice and the subtle humour and quirks of what it means to be a car lover."
by Amy Shapiro – Jul 4, 2024

IAB: Digital video advertising revenue grows to $3.78 billion in 2023
Gai Le Roy: "Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and CTV environments."
by Amy Shapiro – Jul 4, 2024

R/GA launches search intelligence offering
Marc Williamson: "The conventional use of SEO is evolving, prompting CMOs to prioritise authentic customer experiences."
by Amy Shapiro – Jul 4, 2024

McDonald's marketing director Samantha McLeod exits the business
McLeod joined McDonald's in September 2023.
by Amy Shapiro – Jul 3, 2024

New sessions and speakers announced for Women in Media National Conference
Guests include Anisha Khopkar, Jane Caro, Zara Siedler, Megan Brownlow, Rachel Griffiths, Liz Haye, Justice Michael Lee, and Ita Buttrose.
by Amy Shapiro – Jul 2, 2024

shEqual launches 'Commercial Breakdown' calling out harmful gender stereotypes
Lauren Zappa: "We want to give people the tools to challenge gender stereotypes and to support brands that promote authentic, respectful, and diverse portrayals of all Australians."
by Amy Shapiro – Jul 2, 2024

ALDI launches 'ALDIcore' campaign with Ogilvy PR, BMF, and Zenith
Jenny Melhuish: "At its core this campaign celebrates the delight and diversity in our community."
by Amy Shapiro – Jul 2, 2024

Mango Communications wins made by Fressko
Age Conte: "We’ve had our eye on the Mango team for several years."
by Amy Shapiro – Jul 2, 2024
Emotive launches campaign for Google starring Aussie icon Sharon Strzelecki
Magda Szubanski: "The fact that Shaz is helping her fellow entre-prenuers… well I think that’s exactly the type of person she is!"
by Amy Shapiro – Jul 2, 2024

BMF wins Endeavour Group creative pitch
BMF takes over BWS as of July 1 and Dan Murphy’s from October. M&C Saatchi and Thinkerbell are the incumbents.
by Amy Shapiro – Jul 1, 2024

Thinkerbell promotes Nick Bennett to GM as series of senior appointments announced
Tom Wenborn and Paul Swann promoted to chief creative Tinkers, Jacqueline Archer appointed national head of integrated production, and Laura Stevenson named executive head Tinker.
by Amy Shapiro – Jul 1, 2024

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