Zenith marks three decades

Zenith became the first media agency to launch in many of the key markets around the world

Zenith is celebrating its 30th birthday. In October 1988, Zenith opened for business in a converted warehouse in Paddington, London. Created from the media buying departments of Saatchi & Saatchi, BSB Dorland and KHBB, it went on to become the first worldwide media agency network.

From its original UK base, Zenith became the first media agency to launch in many of the key markets around the world, most notably in China in 1994 and the US in 1995. In 2000, Zenith merged with Optimedia following Publicis Groupe’s acquisition of Saatchi & Saatchi.

In 2002, ZenithOptimedia unveiled its unique positioning and commitment to marketing performance: The ROI Agency. Over the course of that decade, ZenithOptimedia became one of the fastest-growing networks, launching into performance, branded content, analytics, full service digital and sponsorship consulting.

Following the creation of Publicis Media in 2016, the network was reborn as the new Zenith.

Zenith in Australia most recently launched its CX Suite and data capabilities.

Zenith Australia CEO Nickie Scriven said: “Zenith has come a long way in 30 years from one of the first standalone media agencies in Australia to offering clients a world-class CX proposition. We have invested in our data and insights offering and in the development of our talent in these areas.

“We lean into the future to ensure that Zenith, our people and our clients have a business partner that can deliver the ROI and business growth they require. Our expertise in CX, data and analytics provides real-time actionable insights to our optimisation teams and is delivering real business outcomes for our clients. The acknowledgement by Forrester as being a ‘leader’ in these areas demonstrates that our capability today is resonating with clients and will continue to do so in the future.”

Vittorio Bonori, global brand president, Zenith, said: “I feel very proud to be part of this pioneering network as we celebrate our 30th anniversary. As The ROI Agency we have continually innovated and our vision is to be a key business partner for clients, focused on growth strategy, experience planning and 1-2-1 optimisation.”

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