TikTok hosted its second #ForYou Summit Australia at the Hordern Pavilion in Sydney on Tuesday.
The event welcomed an audience of over 500 industry partners in person and thousands more via live stream, as it showcased the innovation, creativity, and impact of the platform.
Hosted by 2022 Australian of the Year, sporting great and disability advocate Dylan Alcott AO, TikTok’s #ForYou Summit featured a captivating four-act show. From awareness to action to unleashing the creative potential of the platform to captivate audiences and activating its communities, TikTok’s #ForYou Summit brought the platform’s experience to life in an entirely new way.
Left to right: Sam Kelly with Andy Morley
As the summit commenced, Brett Armstrong, general manager, global business solutions TikTok AUNZ, highlighted the significant milestone of 2023 for the platform. The platform’s ongoing growth has sparked creativity and brought joy to over 8.5 million Australians, while also enabling 350,000 Australian businesses to discover their audience and achieve real-world success through TikTok.
Guests heard from a diverse group of brand and performance advertisers who shared their firsthand experiences of how the platform has made a meaningful impact on their brands, including:
• Uber/ Uber Eats: Andy Morley, director of marketing APAC, advertising & promotions, shared insights on their journey becoming comfortable with the unpolished nature of TikTok content and the platform becoming a must have in their media mix with Hello Social managing director Sam Kelly.
• Guzman y Gomez: Lara Thom, global chief marketing officer, spoke of GYG’s early adoption of TikTok and their success in scaling the channel for sales growth.
• Nestle: Anneliese Douglass, director of marketing & communications took the stage to discuss their continuous learning approach to TikTok and their high-performing campaigns across KitKat, Nescafé and Milo on the platform.
• Mindshare: Peta Southcombe, managing partner at Mindshare Australia, and Denny Handlin, TikTok’s head of Global Business Marketing AUNZ, discussed the Nike 1000 Victories partnership on TikTok, which was the first-ever community-powered documentary on TikTok in support of women’s sport, launched by Matilda’s star Steph Catley. The goal was to inspire female athletes, resulting in 49.7M video views of the #1000Victories hashtag, a +27.5% increase in Ad Awareness.
Matt Fahd with Lara Thom
Dylan Alcott with Adam Krass and Anneliese Douglass
Brett Armstrong and Dylan Alcott
Stephania Costa, TikTok AUNZ marketing science lead and Jan Hofmann, TikTok AUNZ head of product marketing, presented the platform’s latest products and measurement solutions for driving business success including TikTok Pulse, Branded Mission, Video Shopping Ads, Conversion Lift Studies, Media Mix Modeling, and Post Purchase Surveys.
Alongside them was Ankita Shetty, TikTok AUNZ creative strategist on creative solutions available to brands including TikTok Smart Creative, Creative Assistant and Creative Exchange.
Armstrong said of the summit: “We are incredibly grateful for how Australia continues to lean in to TikTok. At this year’s #ForYou Summit, we saw the impact achieved by a handful of the 350,000+ businesses by connecting with the 8.5+ million Aussies who make up our community.”
“I was also humbled to be joined on stage by Dylan Alcott, and proud that TikTok is now part of the movement that is the Shift 20 initiative to drive inclusivity in our industry. We are committed to supporting this, and I loved seeing the enthusiasm from the brands and marketers who are also interested in getting involved.”
Guy Sebastian on stage
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Top image: Brett Armstrong