Integral Ad Science has expanded its Total Media Quality coverage to include TikTok Search Ads.
It comes as the company embarks on a post-Kyle & Jackie O era.
The campaign marks a shift towards always-on, platform-native content.
New data argues that creator content is shifting from a brand awareness tool to a measurable performance channel.
eSafety says under-16s are still keeping or creating accounts, despite millions being removed or restricted.
The campaign generated more than 9,500 personalised videos, achieving a 99% completion rate.
AWL NSW and Saatchi are inserting adoption prompts into pet TikToks, linking to real animals.
It comes as the company agency builds out a new social offering and pushes into international markets.
See the top industry stories trending today.
Real, borrowed, or stolen?
Social commerce has matured from an emerging trend to a dominant force.
As new Symphony API features are rolled, Fabulate clients will be among the first to access them.
The great agency reshuffle is no longer a vibe - it’s a dataset.
