TikTok has launched its annual Year on TikTok 2022, the platform’s year-end report that highlights the trends, creators and moments from the year that was.
In Australia, some of the top TikTok videos, trends and accounts included extreme balloon popping, the tortilla challenge and Robert Irwin.
Vanessa Pappas, chief operating officer, TikTok said, “We’re honoured to celebrate our global community who shaped this year’s trends, shared new ideas, learned from one another, and turned their passions into careers and livelihoods throughout 2022.
“It’s been truly inspiring to see over a billion people around the world from different backgrounds and perspectives come together to experience joy, connection and a sense of belonging on TikTok, a unique place where creativity thrives.”
Year On TikTok 2022 highlights popular content categories, including:
• FYFaves: Popular videos of 2022
• TikTok Taught Me: Lessons and life hacks powered by TikTok
• The Playlist: Popular songs that soundtracked 2022
• The Hitmakers: Most viewed artists on TikTok
• Only on TikTok: Trends powered by creative effects, sounds and other TikTok features
• Breakthrough Stars: 2022’s groundbreaking creators, celebrities and artists
• Big Little Communities: 2022’s popular subcultures and niche communities
• Eats on Repeat: #FoodTok and other favourite foodie trends
• Loved by TikTok: Popular trends inspired by brands in 2022
Lee Hunter, general manager, TikTok Australia and New Zealand said, “2022 was a year like no other, and we are so proud of the Aussies on TikTok who have shared their talents, their laughs and their life hacks with us all this year.
“Creators are at the heart of TikTok, and we’re so excited to be able to celebrate them in our Year on TikTok 2022 lists, wrapping up the moments that defined Australian culture this year. From businesses finding new ways to reach their audiences, to creators around the country connecting within their diverse and unique communities, it has been another unforgettable Year on TikTok.”
See also: Tony Armstrong to host TikTok’s second For You Fest