After two years as a partner for the Sydney Gay & Lesbian Mardi Gras, this year TikTok is stepping up as a major partner for both Sydney WorldPride and Sydney Gay & Lesbian Mardi Gras 2023.
This year, TikTok is marching to the theme ‘Pride In Full Colour’. To celebrate every side of pride, the platform will be hosting special livestreams giving people around the world a behind-the-scenes look into the Sydney WorldPride Opening Concert and beyond.
For the first time ever in the southern hemisphere, WorldPride will be taking over Sydney this February and March, turning the Emerald City rainbow.
TikTok has also announced the Sydney WorldPride Ambassadors hailing from all corners of the globe to share their POV of the celebrations on the platform.
The ambassadors include Sugar & Spice (@sugarandspice), Ian Zaro (@ianz95), Maria Thathill (@mariathattil), Brett Garland (@the_dancing_farmer), and Rainbow History Class (@rainbowhistoryclass).
Ian Zaro (@ianz95)
The community can also tune in via the #ForYourPride Hub for a collection of videos and LGBTQIA+ creators to follow.
Speaking on the partnership, Lee Hunter, general manager, TikTok Australia and New Zealand said, “We are proud that TikTok is an open and inclusive platform, and it’s a privilege to be able to shine a light on the amazing creators across who are at the heart of the LGBTQIA+ community on TikTok.
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“This partnership with Sydney WorldPride will allow us to take this incredible celebration to a global audience, who will be able to tune in to catch all the action on TikTok.”
Kate Wickett, CEO Sydney WorldPride said, “We’re absolutely thrilled to have Tik Tok join the Sydney WorldPride family as a Major Sponsor.
“Their relationship with Sydney Gay and Lesbian Mardi Gras over the past two years has been a productive and fun one and we can’t wait to see what the ambassadors, creators and community deliver across the Festival period.”