The Rolling Stones have joined TikTok and launched their official account (@TheRollingStones).
The iconic band’s foray into the platform will, for the first time, enable creators from around the world to access their full music catalogue on the platform.
Users will be able to create covers and remixes of iconic hits like Start Me Up, It’s Only Rock ‘N Roll (But I Like It) and Miss You. This will be available on the TikTok Sounds Page in a new guest playlist curated by the band.
Fans can follow the band’s account, Jagger’s personal account (@jagger), as well as Keith Richards’ (@officialkeef) who joined the platform last year.
The band account will feature exclusive behind-the-scenes content from live shows, studio recording, rare archive footage, as well as videos of them encouraging fans to perform, move and dress like the Stones.
The late Charlie Watts, Keith Richards, Ronnie Wood and Mick Jagger of The Rolling Stones pose during a preview of ‘The Rolling Stones: Exhibitionism’ at Saatchi Gallery on April 4, 2016 in London
To celebrate their onboarding, TikTok will be launching the official hashtag #TheRollingStones. Creators can get involved by sharing their best covers and remixes – whether it’s a sped-up version or an acoustic rendition of their favourite song by the band. TikTok has also invited creators to move like Jagger, shred like Richards and show off their best stones-inspired looks.
There has been incredible demand for The Rolling Stones as the community have been clamouring for the band’s catalogue.
The hashtags #TheRollingStones and #RollingStones have over 500 million views combined prior to the band’s onboarding, with creators paying homage to the group’s incredible contribution to music through instrumental covers, ‘finish the lyric’ challenges, Keith Richard appreciation posts and their best Mick Jagger singing impressions.
Last year, TikTok GM Brett Armstrong shared his optimistic outlook for the platform and that 2023 will be about taking Australia to the rest of the world.
“We punch above our weight Down Under and we’re excited to provide a platform for local brands and agencies to connect with new audiences globally,” he added.
See also: TikTok GM Brett Armstrong reflects on the success of 2022 and shares his optimistic outlook
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Top image: Mick Jagger with Keith Richards, Ronnie Wood and the late Charlie Watts on drums, on stage in 2014