Vistar Media
Showing 1 - 10 of 26 results
Why Vivid Sydney overlapping with EOFY is marketing gold
'The overlap creates a rare set of conditions where attention, movement and intent all peak at the same time.'
by Ben Baker – Jun 10, 2026
Vistar Media shows 3D motion lifts DOOH brand awareness by 67%
The report was published in partnership with Omnicom Media and JCDecaux.
by Vihan Mathur – May 21, 2026
Why brands can’t win the World Cup audience from online alone
It's time to start using OOH and programmatic DOOH to turn global sport into action.
by Ben Baker – May 11, 2026
Why the Australian Open is a Grand Slam opportunity for marketers
With nearly two billion viewers tuning in worldwide, the tournament has evolved far beyond sport.
by Ben Baker – Jan 22, 2026
Connecting with Christmas audiences through targeted OOH
From digital fatigue to real-world impact: the case for OOH this Christmas
by Ben Baker – Dec 19, 2025
EXCLUSIVE: What if the future of performance marketing isn't digital at all
The metrics that matter most — trust, loyalty and relevance — are not the easiest to measure, but they are the most valuable.
by Ben Baker – Dec 5, 2025
Still betting on social? Here’s why programmatic Out-of-Home is worth a rethink
Ben Baker, Managing Director For APAC, Vistar Media, makes a case for programmatic Digital Out of Home ad buys in the face of uncertainty surrounding social media in the shadow of the under-16 social media ban.
by Ben Baker – Aug 21, 2025
Better together: Why a hybrid OOH strategy outperforms all others
Programmatic and direct OOH are not competitors. They are partners in delivering impactful, data-informed campaigns that reach the right audience at the right time in the right place.
by Ben Baker – Jul 28, 2025
From Local to National: How to turn cultural moments like Vivid into long-term brand wins
'It’s a rare moment that draws national attention, drives foot traffic and sparks deep cultural moments - offering brands the chance to show up when Australians are most switched on.'
by Cara McLeod – May 26, 2025
Vistar Media and Spotzi partner for unified global OOH targeting
Vistar Media has partnered with geomarketing firm Spotzi to provide global brands with unified audience data for cross-border out-of-home campaigns.
by Tom Gosby – May 22, 2025
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.