Tag
Vikki Pearce
Showing 1 - 3 of 3 results
Advertising
IAB report finds video ad spend grows despite economic anxiety
Video advertising reached $5.4 billion in 2025, as marketers demand stronger measurement and accountability.
by Mediaweek – May 6, 2026
News
IAB Australia releases video ad format matrix to support media planners and buyers
Vikki Pearce: 'We are excited to share this handy resource.'
by Emma Shepherd – Feb 13, 2025
Data
IAB updates Connected TV Handbook for marketers
"Understanding the capabilities and challenges Connected TV as a device poses to our industry is critically important."
by Tess Connery – Jun 12, 2024
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