Kim Portrate said despite the challenging conditions, the industry has "shown remarkable resilience."
"In a time when digital can feel like a gamble, TV offers advertisers a safe bet."
"If you want to get a quality profitable outcome, you need to invest in good-quality media."
The total TV advertising market had a combined revenue of $3.4 billion for the year to December 2023, down 10% compared to...
Marketing initiatives being introduced by Paramount Australia, Seven and Nine during 2024
"TV will continue to be beat on, but the truth is, it’s not lying down."
ThinkTV CEO: “It has been a challenging 12 months for advertisers, broadcasters, and consumers alike."
‘It's evolved and changed…I look forward to seeing how it continues to innovate in the future’
Industry representatives made the trip to Carriageworks in Eveleigh
How to protect your brands and keep the CFO happy at the same time
"RE VISION celebrates and shares pathways for marketers looking to engage with audiences"
‘Television is great on its own, but even more valuable in the mix making other mediums more effective’
Think TV twice-yearly data drop shows TV audience still hovers above 20m
ThinkTV CEO: "Total TV had a solid year, despite the last six months reflecting broader macro-economic conditions"
