Despite viewing options, Total TV accounts 85%+ of linear live TV, BVOD grows 20% YOY
Growth of the streaming first audience significant and accelerating, says Nine’s Richard Hunwick
VOZ and Total TV: Seven’s Natalie Harvey explains how buying is becoming channel agnostic
There’s a bit to cover in these insights we share – so grab the popcorn and settle in
• The record-breaking performance of BVOD platforms 7Plus, 9Now, 10 Play and Foxtel Now continues
• From Big Brother, The Block to The Bachelor and Bake Off
• Here are highlights of the various statements from CEOs and industry bodies yesterday.
• News Corp. Seven, Nine and 10 launch Premium Content Alliance
Think TV releases new research about advertising, audience reception and sales
Advertising, marketing and media professionals are apparently out of touch
Think TV ROI study delivered to advertisers and agencies at Melbourne breakfast event
The report found every $1 invested in TV advertising generated a return of $1.74
The FTA and STV sector joined hands to launch Think TV in March 2016
Every week the Mediaweek editorial team discusses the most important and interesting news regarding the Australian media industry. At the tail end of an...
