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Telstra unveils Christmas campaign with Bear Meets Eagle on Fire and +61
Agencies

Telstra unveils Christmas campaign with Bear Meets Eagle on Fire and +61

Micah Walker: 'We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way.'

by Alisha BuayaNov 11, 2024

When less is more: Brent Smart on Telstra's latest OOH and why 'simplicity is key'
Features

When less is more: Brent Smart on Telstra's latest OOH and why 'simplicity is key'

“Rather than adding more information, we challenge ourselves to reduce and strip it back. It leads to work that is visually striking and confident, like this.”

by Amy ShapiroJul 16, 2024

Roundup: Upset over Telstra ad, Seven presenter cut, MrBeast
News

Roundup: Upset over Telstra ad, Seven presenter cut, MrBeast

Tesla chair buys WNBL, Evan Gershkovich trial begins, Reddit update, Judith Whelan remembered, AI Olympics narration, Fam Time sitcom, Florence Hunt, and Harry Potter TV series.

by Mediaweek AdminJun 27, 2024

Telstra's +61 debuts stop-motion 'Better on a Better Network' campaign
Agencies

Telstra's +61 debuts stop-motion 'Better on a Better Network' campaign

26 stop motion films - crafted with the help of Tobias Fouracre, who's worked on Wes Anderson films - feature father and son krills, blokey wattle flowers, and teenage goth cockatoos.

by Alisha BuayaJun 6, 2024

Micah Walker on making Telstra 'more than it currently is', and being 'terrified' to let Brent Smart down
Features

Micah Walker on making Telstra 'more than it currently is', and being 'terrified' to let Brent Smart down

Plus: Why scaling Bear Meets Eagle on Fire is an exercise in "influence and potency, it’s not in headcount ... you can work in a way where we probably never have any more than five or six clients.”

by Amy ShapiroMay 7, 2024

First +61 film work for Telstra launches: ‘Pointless’
Brands

First +61 film work for Telstra launches: ‘Pointless’

The second instalment of work, and first TVC, from +61 has dropped.

by Amy ShapiroApr 19, 2024

CommBank, Telstra, and Canva: LinkedIn reveals top workplaces for growth
News

CommBank, Telstra, and Canva: LinkedIn reveals top workplaces for growth

Cayla Dengate: "It’s now more critical than ever that companies invest in their people’s growth and enhance their skills."

by Alisha BuayaApr 17, 2024

First Telstra work from +61, From Space to Your Place, launches
Agencies

First Telstra work from +61, From Space to Your Place, launches

Brent Smart: "I love how ambitious, yet simple this work is."

by Amy ShapiroApr 8, 2024

On the ground at Gather Round: Macca's, Telstra, and Toyota's activations
Brands

On the ground at Gather Round: Macca's, Telstra, and Toyota's activations

Adelaide's Rundle Mall shopping strip - which experienced a 16% surge in foot traffic during last year's inaugural Gather Round - is also home to brand activations.

by Brittney RigbyApr 5, 2024

Fetch TV markets itself as an easy option in a world where TV viewing is complicated
Television

Fetch TV markets itself as an easy option in a world where TV viewing is complicated

Fetch TV chief executive Scott Lorson on partners, competition, content, aggregation and consolidation

by James ManningFeb 14, 2024

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