Optus
Showing 41 - 50 of 139 results
Optus launches review of media account
UM initially won the account from Starcom in 2016.
by Mediaweek Admin – Oct 30, 2024
Optus challenge status quo with simple product experience via Emotive and UM
Cam Luby: "This is not about promoting products in lieu of brand, it’s about using our strong product propositions to drive growth and brand together with a focus on customer needs and wants at the core."
by Alisha Buaya – Oct 10, 2024
Emotive and Optus go 'All In' for Australian small businesses with new campaign launch
Darren Wright: "We wanted to bring that story to life with some warmth and understanding that will hopefully engage the small business community."
by Alisha Buaya – Oct 3, 2024
Optus launches 'No Catch' campaign with Emotive, fronted by Delta Goodrem and Jason Donovan
Cam Luby: "We're proud of the product, proud of the work, and we had a lot of fun making it."
by Amy Shapiro – Aug 6, 2024
'Park any preconceptions': Boomtown Masterclass highlights regional opportunities for brands
Lauren Dawber: "The digital ecosystem is powerful, it doesn’t matter where you live."
by Amy Shapiro – Jul 8, 2024
ACMA fines Optus $1.5 million for public safety failures
ACMA found Optus failed to upload required customer info to the IPND between Jan 2021 - Sept 2023.
by Mediaweek Admin – Mar 6, 2024
Mediaweek's A to Z of 2023: Q is for Qantas, Optus, PwC and the year of corporate blowouts
Robyn Sefiani: "Trust, once lost, is hard but not impossible to regain."
by Mediaweek Admin – Dec 13, 2023
Lucio Ribeiro on how AI is driving Seven's digital future
AI is a really big play here.
by Tess Connery – Nov 27, 2023
Optus CEO Kelly Bayer Rosmarin resigns following network outage
The outage was the second major brand disaster for the Optus brand following last year’s cyber attack
by Mediaweek Admin – Nov 20, 2023
Roundup: Optus outage, Friends tops TV streaming charts, Melbourne Cup
Aussie shows, Disney turns 100, RMIT’s fact check, News Awards, ABC, The New York Times, Darren Hayes, NCIS: Sydney
by Mediaweek Admin – Nov 9, 2023
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