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From priming to performance: the omnichannel multiplier
Opinion

From priming to performance: the omnichannel multiplier

Combining digital audio and DOOH creates an omnichannel multiplier according to Atomic 212°'s Lorraine Woods.

by Lorraine WoodsApr 7, 2026

No more 'shiny toys': Yahoo's Maddie Basso rips up the playbook
Features

No more 'shiny toys': Yahoo's Maddie Basso rips up the playbook

She’s the ‘bleeding purple’ Yahoo exec who wants to banish ‘rinse and repeat’ strategies.

by Duane HatherlyDec 5, 2025

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