News Corp
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Newsamp: Putting the Spotlight on relevance and data
Ari Petropoulos: "We increased purchase consideration against all core audiences by 8%"
by Tess Connery – Feb 27, 2024

News Corp refreshes taste.com.au app to boost user experience
“The number one request was the ability to save, collate and organise favourite recipes."
by Mediaweek Admin – Feb 27, 2024

The Weekly Times' Farmer of the Year Awards: Reaching regional audiences
James Wagstaff: "Sustainability has become a core focus in recent years in line with community and consumer expectations."
by Tess Connery – Feb 26, 2024

AFR launches new luxury travel supplement 'Highflyer', welcomes Joe Aston as guest columnist
Amanda Upton: "There is an insatiable appetite for content about the pointy end of aviation."
by Mediaweek Admin – Feb 23, 2024

Brands that want to change behaviour need to change beliefs. Here’s how.
"The best path to the behavioural changes that brands want is to think about the belief changes that are required"
by Mediaweek Admin – Feb 14, 2024

Seven West Media's The Nightly secures major advertising deal for launch
Seven West Media's new evening online paper The Nightly aims to take on News Corp's dominance.
by Mediaweek Admin – Feb 12, 2024

ThinkNewsBrands communicates a new era of publishing metrics to agencies
Plus: Why publishing is no longer just "press and print"
by Colin Barnard – Feb 9, 2024

Roundup: Michael Usher leaves The Latest, News Corp in AI talks, Warner Music on TikTok deal
X paying celebrities for shows, Google, Kyle and Jackie O, Super Bowl ads
by Mediaweek Admin – Feb 9, 2024

Coles and News Corp partner on national campaign to make dinner time cheaper
The meal plans can save consumers up to 25 per cent on dinner
by Mediaweek Admin – Feb 8, 2024

News Corp results Q2 2024: Australian News Media ad revenues dip 9%
Foxtel Group subs steady, Kayo and Binge numbers climb higher
by Mediaweek Admin – Feb 8, 2024

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