News Corp Australia’s taste.com.au has launched an upgraded app, which features a new design and advanced search filtering.
The app will work to deliver a personalised experience with exclusive content and recipe recommendations that can be tailored to dietary preferences.
Subscribers of the taste.com.au app will have access to:
• 50,000 recipes, cooking videos, instructions and full nutritional information.
• More than 300,000 recipe ratings and reviews from taste.com.au’s community.
• A daily feed of recipes picked for subscribers to suit their food preferences and dietary needs.
• Exclusive recipe collections curated by the taste.com.au team.
Taste.com.au editorial director Brodee Myers-Cooke said: “The enhanced taste app has been designed to create new ways to connect with our audience and provide them with more value for their subscription.
“To have the entirety of taste.com.au’s 50,000 recipes, right at your fingertips, has always been one of the great benefits of the app. But this refresh is something of a revolution for the brand in terms of bringing our audience a raft of fantastic new features not previously seen in the app.
“Right from the start of this project, we made sure the taste.com.au app users and website audience were involved. We wanted their input on what they most wanted to see.
“The number one request was the ability to save, collate and organise favourite recipes, so it’s been amazing seeing this beautiful new user experience come to life. It’s like having your own personalised cookbook, always at hand, and it’s actually quite addictive.
“My favourite feature is the daily feed of personalised recipes with recommendations based on your dietary preferences, including vegan and gluten-free options. Even for a seasoned taste.com.au user, this opens up a whole new world of tailored recipes to explore. It’s a great way to expand your repertoire beyond your usual favourites.”
See Also: Tefal announced as first partner of News Corp’s Taste Test Kitchen