Gab McKenzie: "It’s about giving sole operators the headspace to focus on the real work, not the 'work work'."
Gab McKenzie: 'By leveraging real peer endorsements from thousands of customers, we’re highlighting why MYOB does more than deliver software.'
Sam Bremner: 'We specifically wanted to highlight the aspect of reality TV and the involvement of sole traders in bringing TV shows...
'We're lucky we have the kind of show that allows us to promote brands the same way as sporting events do'.
The campaign is the start of work developed by M&C Saatchi Group, iProspect, Sparro, Dentsu and MYOB’s in-house agency.
Dean Chadwick: 'There’s a ripple effect that’s activated by how smoothly a business runs. When local business thrives, communities thrive. That’s what...
Dean Chadwick: "iProspect’s data-led approach maps well with MYOB’s rich understanding of the SME ecosystem, and we look forward to exploring where...
MYOB and M&C Saatchi said the model was co-designed to handle data, CX, creative, design, and PR.
