The Flybuys account will be led by Medium Rare’s head of social, Sarah Macrae, who joined the company in 2022 from We...
Medium Rare first began producing content for Coles 10 years ago with the launch of its magazine.
Aquilina joined Storyation in 2022 as commercial director.
The Brighter Side is an eight-week TV series that will air on 10 from Saturday.
17Hands will focus on sectors such as transport, leisure, retail, mobility, and education, starting with foundation client Beam.
MD Nick Smith said: "Both bring a wealth of editorial experience and gravitas to our agency"
Among the agency's wins was the Grand Prix award for Large Agency of the Year
• News Corp Australia acquired 20 per cent of Medium Rare it did not previously own
• The extended remit follows the March 2020 launch of Noteworthy
• The magazine has extended its lead in the Food & Drink category
• Aidan will be responsible for delivering both strategic and creative solutions
• The campaign runs throughout May
• Medium Rare content agency was appointed in December 2019 by Australian Seniors
• The bi-monthly publication will be mailed directly to 150,000 customers
