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Marie-Céline Merret Wirström

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AI can build the campaign. But who's protecting the idea?
Opinion

AI can build the campaign. But who's protecting the idea?

MC&V co-founder Marie-Céline Merret Wirström on why AI efficiency is costing brands the one thing no platform can generate.

by Marie-Céline Merret Wirström – Jul 1, 2026

mediaweek
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