MC&V lands We Are Social, Outride and Windsorborn as client roster grows

AI-native creative production company MC&V has secured new business from We Are Social, US-based nonprofit Outride and independent creative agency Windsorborn, five months after launching.

The Sydney-based company said the wins build on recent work for Canva and Canteen, reflecting growing demand for AI-native production across brands, agencies and production partners.

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Three new partnerships

As part of the new work, MC&V will partner with We Are Social on fast-turnaround social content using AI-native production workflows.

Ben Clare, Executive Creative Director at We Are Social, said:

“The pace of social demands production models that can move quickly without compromising creative quality. MC&V’s AI-native approach, combined with a strong understanding of agency workflows, makes them a valuable production partner as we explore new ways of creating content at the speed of culture.”

For Outride, MC&V is developing a real-time AI experience that visualises the impact cycling has on the brain, while for Windsorborn it is producing a hybrid campaign combining live-action footage with AI-generated environments. The company said the projects demonstrate the growing use of AI-native production across campaign work, social content and brand experiences.

Expanding creative capability

MC&V co-founder Vinne Schifferstein Vidal said client conversations around AI had shifted over the past year.

“We’re incredibly grateful that We Are Social, Outride and Windsorborn have chosen to partner with us. We don’t take that trust lightly, and we’re looking forward to building work together that shows what’s possible when AI is combined with strong creative thinking and production craft.”

The company has also expanded its AI artist roster, appointing Mike Bennion and Luke Burton. They join existing AI artists Jodie Heenan, Josef "Seppi" Scholler and Jagger Waters as MC&V continues to build its specialist creative team.

MC&V co-founder Marie-Céline Merret Wirström said the business was focused on assembling a diverse creative roster rather than relying on a single AI specialist.

“As the briefs become more varied, the talent model has to evolve with them. We’re intentionally building a roster of directors with distinct creative voices and deep production experience, so we can bring together the right creative minds for each project.”