The second tranche of reforms is expected in mid-2025.
"For marketers in Australia, this case carries implications that extend far beyond borders, influencing how we plan, execute, and measure our campaigns...
Luke Brown: "It’s been deeply satisfying for our team to have worked closely with UTS to help realise the change so needed...
Luke Brown: "Our partnership is focused on achieving critical growth goals for both the immediate and long-term future."
Luke Brown: "We’re so passionate about being more than just ActewAGL’s ad agency."
"We're tired of the rhetoric around the end of agencies; we're actively doing something about it."
Mediaweek also speaks with co-founders Angela Smith and Luke Brown about Sommer's appointment, growth plans, and the future of marketing.
