Affinity has been retained by Cresco Data, a division of the US giant, Pitney Bowes, to productise, design, and launch eCommerce platform, MarketPlace Maximizer.
Mark Gray, managing director of Cresco Data, said: “Affinity immediately grasped our product vision and business objectives. They provided a robust business case that highlighted the global potential of our platform, transitioning us from concept to a world-class, highly polished marketplace SaaS platform.”
“Our reimagined platform helps eCommerce businesses of all sizes thrive. MarketPlace Maximizer facilitates their ability to sell products across 130+ online marketplaces, streamlining operations and driving growth, offering a zero-code SaaS solution.”
The business’ role as a growth accelerator is further evidenced by the impressive metrics already achieved by the MarketPlace Maximizer platform, which now processes over 200 million events each month, more than $60 million in monthly Gross Merchandise Value (GMV), 130+ integrations developed, and 1,700+ merchants utilising the platform.
Luke Brown
“Affinity’s task was to transform an engineering proof-of-concept into a market-ready SaaS platform,” Luke Brown, CEO of Affinity, said.
“This involved naming and identity creation, developing the design system, onboarding flows, product advisement, and strategically building out the feature set.”
“We’re thrilled to be working closely with Mark and his team to establish a successful go-to-market strategy. Our partnership is focused on achieving critical growth goals for both the immediate and long-term future. The success of this kind of relationship is based on Mark having a clear vision and ambition to grow, which means being open to change and looking at things differently. It’s a joy to truly collaborate on the future success of Cresco Data as a whole business,” added Brown.
“By working as trusted advisors with C-suite decision-makers, we provide comprehensive services from advisory and discovery through to implementation, enabling businesses to quickly realise their potential,” added Brown.
“This approach ensures accountability and the delivery of measurable business outcomes. We see a bright future for our model through offering adjacent professional business services, especially as traditional advertising becomes more commoditised.”
This partnership for Affinity comes after it partnered with the Experience Advocacy Taskforce (EAT) to launch a new website.
See also: Affinity launches website for Experience Advocacy Taskforce