Innocean
Showing 31 - 40 of 53 results
Jasmin Bedir: Ethical AI, the great oxymoron emerging in martech
"Right now, third parties are capitalising on your investment in marketing expertise"
by Mediaweek Admin – Feb 2, 2024
Kathryn Furnari joins Innocean Australia as its head of media
Furnari has also been recognised for her work in FMCG, data-driven marketing and COVID response strategies.
by Mediaweek Admin – Jan 30, 2024
Jasmin Bedir: The trap of shiny new AI tools
"Every tech platform seems to be shoehorning in some form of AI feature"
by Mediaweek Admin – Jan 25, 2024
Jasmin Bedir: Limitations of AI in an advertising agency
"We should pause and ask ourselves what impact will AI have on us, and wow, there is a lot to consider."
by Brad Palmer – Jan 19, 2024
Mediaweek's A to Z of 2023: X is for X (formerly Twitter)
Matt Morgan: "the widening gap between X and its user base will ultimately be its downfall"
by Mediaweek Admin – Dec 19, 2023
Innocean Australia & AMCS raise awareness for extinction through art, inviting Aussie children to participate
Dr. Leonardo Guida: "The fusion of art and science has never been more important as a means to engage and empower the broader community."
by Mediaweek Admin – Dec 12, 2023
"It's not an easy time to be a man": why a major study is exploring ad and media portrayals of men
"The media, as well as the advertising industry, have a huge responsibility in this."
by Talon Editor – Nov 30, 2023
Paper Moose & Innocean join forces to promote positive creative feedback
Jeremy Willmott: "It’s time we stop tearing each other down"
by Mediaweek Admin – Nov 28, 2023
Hyundai aims to inject "optimism" into EV category with IONIQ campaign
Jenny Gulliver: "We needed to position IONIQ as an EV brand that brings optimism"
by Mediaweek Admin – Nov 27, 2023
Research by Innocean & The 100% Project explores media's impact on masculinity and gender roles
Jasmin Bedir: "There is a need to bring men into the conversation"
by Mediaweek Admin – Nov 21, 2023
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