Lee Besser: 'Social platforms have moved from simply driving discovery to influencing the entire purchase funnel—from awareness to advocacy.'
Media, societal and technological shifts mean that customer-referral marketing is experiencing a renaissance.
Adam Furness: "Consumers are less interested in what brands have to say about themselves and more interested in what their trusted networks...
Adam Furness: "Partnerships are becoming more important to brands as both a customer acquisition channel and a driver of long-term growth."
Barroso Zarco and Tse share their best career advice, hot takes, and what they currently have on repeat.
impact.com also expanded its customer success and sales team with the hires of Simone Lawson and Jess Taylor.
"People don’t know where to turn and who to believe when it comes to making key decisions in their lives"
"We are enabling clients not only to scale these partnerships, which is notoriously difficult, but also to help establish longer-term relationships"
Mohamud spoke to Mediaweek about her career journey, paying it forward, and her outlook for the company
Nick Randall has been promoted to the newly created position of regional vice president of customer growth, APAC
Meltwater, DoubleVerify, Triton Digital, InfoSum, TotallyAwesome and impact.com also reveal their forecasts
• The agency is seeing increased demand from brands looking to drive incremental revenue
• The report shows disparity and alignment of perceptions of marketers and influencers
• The Australian team also expanded from 13 to 27 employees
