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IAB Tech Lab

Showing 1 - 3 of 3 results

How standards are shaping the future of streaming advertising
Opinion

How standards are shaping the future of streaming advertising

Index Exchange's Janette Higginson on why programmatic standards are the key to unlocking streaming's full ad potential.

by Janette Higginson – Jun 23, 2026

IAB Tech Lab unveils Agentic Roadmap for advertisers
Technology

IAB Tech Lab unveils Agentic Roadmap for advertisers

The aim is to teach the industry how to scale buying and selling.

by Makayla Muscat – Jan 8, 2026

Yahoo DSP adopts IAB Tech Lab's data transparency labels
Data

Yahoo DSP adopts IAB Tech Lab's data transparency labels

Giovanni Gardelli: 'Transparency is critical to reinforce trust and drive better outcomes for advertisers.'

by Alisha Buaya – Jan 29, 2025

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