DoubleVerify
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DoubleVerify expands Authentic Attention measurement to social, launching with Snapchat
DoubleVerify has launched its Authentic Attention product on Snapchat, offering advertisers new metrics for measuring user engagement across social platforms.
by Tom Gosby – Jul 1, 2025
DoubleVerify launches AI-powered ‘AdVantage’ for video ad optimisation
DoubleVerify has launched DV Authentic AdVantage, a unified verification and AI optimisation tool aimed at boosting media quality and performance within walled garden video environments.
by Tom Gosby – Jun 13, 2025
The attention recession: How advertisers can leverage media quality metrics to win back customer focus
"Attention is not just another advertising metric—it’s a strategic tool that will define the next era of media measurement."
by Christian Arpe-Hansen – Jun 2, 2025
Media Roundup: Netflix joins OzTam, TV's 'rich list' revealed, Ten takes on '60 Minutes', ABC's Nationals apology and Bunnings hits back
See the top industry stories trending today.
by Natasha Lee – May 26, 2025
DoubleVerify flags over 100 cases of 'ads.txt' abuse, warns industry
DoubleVerify has issued an alert on increasing exploitation of the ads.txt standard, spotlighting a scheme involving over 200 AI-generated websites.
by Tom Gosby – May 23, 2025
Quantcast appoints Jordan Khoo as APAC Vice President
Digital advertising firm Quantcast strengthens Asia-Pacific leadership with experienced executive.
by Tom Gosby – May 14, 2025
DoubleVerify launches pre-bid video exclusion lists for TikTok
Mark Zagorski: 'This solution helps advertisers ensure that ads appear in environments that align with their brand setting.'
by Alisha Buaya – Apr 15, 2025
IMAA welcomes seven new media partners and reaches 45 partners
Sam Buchanan: 'Demand to be part of the IMAA is now outstripping media partner positions available.'
by Alisha Buaya – Feb 3, 2025
DoubleVerify's Imran Masood: New frontiers for ad fraud in emerging consumer environments
Imran Masood: 'It’s a universal truth that fraudsters follow the money'
by Melanie Williams – Nov 12, 2024
DoubleVerify unveils attention offering for publishers to enhance measurement
Steven Woolway: 'Publishers need actionable insights into inventory performance to maintain their competitive edge.'
by Mediaweek Admin – Nov 7, 2024
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